Marketing – Bücher, CDs, LPs und mehr, Seite 9

Visha Kudhail
Authentic Marketing

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers …

lieferbar ab 30.6.2026.

Buch

The Impact of Marketing Strategies on Society

Palgrave Studies in Marketing, Organizations and Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

lieferbar innerhalb 2-3 Wochen

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Michael Kleinjohann
Haptische Werbung. Merchandising. Licensing.

Geschichte der haptischen Werbung.- Marktstruktur und Marktdynamik von haptischer Werbung, Merchandising und Licensing.- Leistungen und Wertschöpfungen von haptischer Werbung und Merchandising.- Ethisches…

lieferbar innerhalb 2-3 Wochen

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

Buch

Praxishandbuch Digitales Management

Dieses umfassende Nachschlagewerk erklärt die digitale und insbesondere KI-basierte Transformation von Marketing und Vertrieb sowie innovative Strategien anhand von konkreten Anwendungsbeispielen. Experte…

lieferbar ab 14.6.2026.

Buch

Tourism Agility in Times of Crisis and Uncertainty 2

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these u…

lieferbar innerhalb 1-2 Wochen

Buch

Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

lieferbar innerhalb 2-3 Wochen

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Fab Giovanetti
Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

lieferbar innerhalb 2-3 Wochen

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Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri
The Dark Side of Marketing

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.…

lieferbar innerhalb 2-3 Wochen

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Dobromir Kirilov Stoyanov
Vending Retail Marketing

As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic ret…

lieferbar innerhalb 2-3 Wochen

Buch

Nils Fränzel
Customer Experience in the Context of Omnichannel Retailing

Handel und Internationales Marketing Retailing and International Marketing

The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensi…

lieferbar innerhalb 2-3 Wochen

Buch

Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

lieferbar innerhalb 2-3 Wochen

Buch

Mark Palmer
The Work Smarter Guide to Marketing

'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hust…

lieferbar in mind. 4 Wochen

Buch

Guido Grunwald, Ali Kara, John E. Spillan
Relationship-Oriented Sustainability Marketing

Palgrave Studies in Marketing, Organizations and Society

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

lieferbar innerhalb 2-3 Wochen

Buch

Digital Marketing in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more tha…

lieferbar innerhalb 2-3 Wochen

Buch

Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

Erscheint bald

Buch

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

Buch

Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

Erscheint bald

Buch

Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.Based on the bestselling Marketing by Baines, Fill, Rosengre…

lieferbar in mind. 4 Wochen

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