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Paul W. Stuart: Innovative Marketing Strategies, Buch

Paul W. Stuart
Innovative Marketing Strategies

The business market of today is fiercely competitive. There are always more companies joining the fray: over the last 10 years, over 750,000 new startups have emerged in North America alone. Unfortunately…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 14,96*
Payam Akbar: Konsumentenverhalten, Buch

Payam Akbar, Stefan Hoffmann
Konsumentenverhalten

Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen Frage nach, ob und auf welche Weise uns Werbung im Kaufentscheidungsprozess nachhaltig bee…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 49,99*
Simon Kingsnorth: Marketing in Web 3.0, Buch

Simon Kingsnorth
Marketing in Web 3.0

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industr…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 139,30*
Marco Pichierri: Nostalgia Marketing, Buch

Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 51,19*
Bernd W. Wirtz: Multichannel Marketing, Buch

Bernd W. Wirtz
Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 128,00*
Kelly Cutler: Search Marketing, Buch

Kelly Cutler
Search Marketing

Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organ…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 181,22*
Philip Kotler: Entrepreneurial Marketing 2, Buch

Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, H…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 28,91*
Malcolm McDonald: Marketing Plans, Buch

Malcolm McDonald, Hugh Wilson, Dave Chaffey
Marketing Plans

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 51,34*
Perry Payne: SofaTalk24 - Das offizielle Buch zum Talk / Schreibratgeber, Marketingtipps, Brancheninfos und Talkrunden mit Insidern, Buch

Perry Payne
SofaTalk24 - Das offizielle Buch zum Talk / Schreibratgeber, Marketingtipps, Brancheninfos und Talkrunden mit Insidern

2024 -Band 1

Unentbehrliche Schreibtipps für ein optimales Manuskript, interessante Fakten und Interviews mit Brancheninsidern bilden die Essenz aus den Recherchen von SofaTalk24. Der Inhalt des Bandes ist übersichtl…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 19,90*
Philip Kotler: Transformative Marketing, Buch

Philip Kotler, V. Kumar
Transformative Marketing

Palgrave Executive Essentials

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge techn…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 39,83*
Kevin Keller: Marketing Management, Buch

Kevin Keller, Mairead Brady, Malcolm Goodman, Philip Kotler
Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of…

lieferbar in mind. 4 Wochen
Buch
EUR 113,03*
Randy Wootton: Moment Marketing, Buch

Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

lieferbar ab 13.1.2025.
Buch
EUR 27,41*
Carolyn Strong: Small Enterprise Marketing, Buch

Carolyn Strong
Small Enterprise Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

sofort lieferbar
Buch
EUR 39,84*
Simon Kingsnorth: Marketing in Web 3.0, Buch

Simon Kingsnorth
Marketing in Web 3.0

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 44,84*
: Bringing the Soul Back to Marketing, Buch

Bringing the Soul Back to Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

The soul centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its soul . This volume focuses on preserving the soul of marketing …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 197,13*
: Contemporary Trends in Marketing, Buch

Contemporary Trends in Marketing

Palgrave Studies in Marketing, Organizations and Society

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 159,30*
Edward Blackwell: Account-Based Marketing, Buch

Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

lieferbar ab 3.3.2025.
Buch
EUR 37,85*
V. Kumar: International Marketing Research, Buch

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 91,03*
Gordon Glenister: Influencer Marketing Strategy, Buch

Gordon Glenister
Influencer Marketing Strategy

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.

sofort lieferbar
Buch
EUR 40,28*
Erin A. Snider: Marketing Democracy, Buch

Erin A. Snider
Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

lieferbar innerhalb 2-3 Wochen
Buch
EUR 57,34*
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