June McCarthy: Marketing Magic, Gebunden

Klappentext

**Marketing Magic** is not a book about tactics. It's a book about *craft*.

Written in the voice of the stage, the spotlight, and the backstage rehearsal room, **Marketing Magic** reframes modern marketing as a performance-one that requires the same discipline, psychology, and mastery as a world-class magic show. Business leaders would never step onto a Las Vegas stage and attempt expert illusion without years of practice, yet every day they ask interns, junior hires, or themselves to "just handle the marketing." This book exists to challenge that dangerous assumption-and to replace it with rigor, wonder, and strategy.

Blending an entry-level marketing textbook with a narrative-driven, story-first approach, **Marketing Magic** reveals that marketing and magic share the same DNA: attention, timing, storytelling, trust, and belief. From ancient conjurers to Steve Jobs, from Houdini to Nike, from Disney to Netflix, the book demonstrates how brands don't sell products-they sell belief. And belief, like illusion, must be carefully engineered.

Structured as a three-act show, the book guides readers from **Strategy & Stagecraft**, through **Tactics & Illusions**, and into **Influence & Mastery**. Each chapter pairs timeless marketing frameworks with the language and logic of magic: vanishing acts become scarcity strategies, sleight of hand becomes frictionless UX, illusion of choice becomes behavioral economics, and the final bow becomes brand legacy. Along the way, real-world case studies, psychological insights, and textbook-style learning notes ground the wonder in discipline and repeatable practice .

What makes **Marketing Magic** different is its unapologetic stance:

great marketing is not accidental, not quick, and not something you "check off a list." It is rehearsed. It is ethical. It is consensual illusion-designed to delight, not deceive. The book draws a firm line between manipulation and mastery, reminding readers that the audience always knows they're being marketed to... and leans forward anyway, hoping to feel something extraordinary in an otherwise ordinary world.

Designed for students, founders, executives, and educators alike, **Marketing Magic** is built to be taught. It has been intentionally crafted as a global, extra-credit-ready text for universities and colleges, giving professors a fresh, engaging way to teach marketing fundamentals while showing students *why* marketing matters-not just how to do it. It's as readable as a story, as rigorous as a textbook, and as memorable as a great performance.

By the final chapter, readers don't just understand marketing better-they think like magicians. They learn to design experiences, command attention, build trust, control timing, and create moments of wonder that endure long after the campaign ends. The curtain falls not on a sale, but on a standing ovation.

**Marketing Magic** is for anyone who suspects that marketing, when done with mastery, isn't noise-it's theater.

And that belief, when earned, is the most powerful product a business can ever sell.