Marketing – Bücher, CDs, LPs und mehr, Seite 10

Idil M. Cakim
AI for Marketing

AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and m…

lieferbar ab 29.7.2026.

Buch

Matthias Buntrock, Thomas Kreuzer, Wolfgang Kroeber
Sozialmarketing

Marketing gewinnt auch im Sozialwesen an Bedeutung, allerdings steht hier nicht die Kundenzentrierung im Vordergrund. Analysiert werden vielmehr die jeweiligen Anspruchsgruppen: Leistungsempfangende und -…

sofort lieferbar

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Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri
The Dark Side of Marketing

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.…

lieferbar innerhalb 2-3 Wochen

Buch

Praxishandbuch Digitales Management

Dieses umfassende Nachschlagewerk erklärt die digitale und insbesondere KI-basierte Transformation von Marketing und Vertrieb sowie innovative Strategien anhand von konkreten Anwendungsbeispielen. Experte…

lieferbar innerhalb 2-3 Wochen

Buch

Fab Giovanetti
Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

lieferbar innerhalb 2-3 Wochen

Buch

Rhea Freeman
Big Brand Marketing

Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?In an era where internet virality can make or break your business, original marketing is essential to your bran…

lieferbar ab 1.10.2026.

Buch

Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

lieferbar innerhalb 2-3 Wochen

Buch

Mark Palmer
The Work Smarter Guide to Marketing

'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hust…

lieferbar in mind. 4 Wochen

Buch

Visha Kudhail
Authentic Marketing

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results. Authentic Marketing is a practical guide for mid-career marketers…

lieferbar in mind. 4 Wochen

Buch

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

Buch

Guido Grunwald, Ali Kara, John E. Spillan
Relationship-Oriented Sustainability Marketing

Palgrave Studies in Marketing, Organizations and Society

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

lieferbar innerhalb 2-3 Wochen

Buch

Krittinee Nuttavuthisit
Mindful Consumption and Marketing

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of con…

lieferbar ab 31.10.2026.

Buch

Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Quick Guide Digital Marketing Roadmap

This book presents the Digital Marketing Roadmap---a practical framework that helps you plan, execute, and measure your company's marketing across digital channels. The rapid rise of digital technologies …

lieferbar innerhalb 2-3 Wochen

Buch

Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.Based on the bestselling Marketing by Baines, Fill, Rosengre…

lieferbar in mind. 4 Wochen

Buch

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

Buch

Digital Marketing in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more tha…

lieferbar innerhalb 2-3 Wochen

Buch

Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

lieferbar innerhalb 2-3 Wochen

Buch

Der No-Bullshit Abnehmplan

Mal ehrlich: Du bist nicht hier, um dich von der nächsten Diät verarschen zu lassen. Du bist hier, weil du endlich wissen willst, was wirklich funktioniert.Dieses Buch gibt dir keine Sprüche - sondern Ant…

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Virag Molnar
Marketing Radicalism

Princeton Studies in Cultural Sociology

The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

lieferbar ab 13.10.2026.

Buch

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