Marketing-Lexikon – Bücher, CDs, LPs und mehr, Seite 8 online kaufen

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Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 51,19*

Malcolm McDonald, Hugh Wilson, Dave Chaffey
Marketing Plans

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 51,85*

Bringing the Soul Back to Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

The soul centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its soul . This volume focuses on preserving the soul of marketing …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 197,13*

Philip Kotler, V. Kumar
Transformative Marketing

Palgrave Executive Essentials

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge techn…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 39,83*

Simon Kingsnorth
Marketing in Web 3.0

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 44,84*

Kelly Cutler
Search Marketing

Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organ…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 181,22*

Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, H…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 29,42*

Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

lieferbar ab 13.1.2025.

Buch

EUR 27,41*

Kevin Keller, Mairead Brady, Malcolm Goodman, Philip Kotler
Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of…

lieferbar in mind. 4 Wochen

Buch

EUR 113,03*

Contemporary Trends in Marketing

Palgrave Studies in Marketing, Organizations and Society

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 159,30*

Carolyn Strong
Small Enterprise Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

sofort lieferbar

Buch

EUR 39,84*

Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

lieferbar ab 3.3.2025.

Buch

EUR 37,85*

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 113,79*

Billy K. Stephens
Quick Start Resources for Internet Marketing

Small and medium-sized enterprises that use the internet as their primary market are known as internet marketing companies. To be successful, starting an internet marketing firm requires a few specialised…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 13,76*

Gordon Glenister
Influencer Marketing Strategy

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.

sofort lieferbar

Buch

EUR 40,28*

People, Culture & Communication

Haufe Fachbuch

Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen - mei…

sofort lieferbar

Buch

EUR 89,99*

Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University)
Foundations of Business

Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on t…

sofort lieferbar

Buch

EUR 60,66*

Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 107,42*

Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

lieferbar ab 25.3.2025.

Buch

EUR 172,39*

Erin A. Snider
Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

lieferbar innerhalb 2-3 Wochen

Buch

EUR 57,34*

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