Thema Marketing und Vertrieb – alle Bücher, Seite 2

Heiner Böttger, Paul Weber, Tina Weber, Nils Böttger
Neuroleadership im Vertrieb

Dieses Buch verbindet neurowissenschaftliche Erkenntnisse mit Führungsstrategien und zeigt Vertriebsverantwortlichen auf, wie sie ihre Teams mit emotionaler Intelligenz, gezielter Kommunikation und typger…

lieferbar innerhalb 2-3 Wochen

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen

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Jeremy Brown
Odd Ones In

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outcomes, better business and (really) change the world. Jeremy Brown has built a succes…

lieferbar in mind. 4 Wochen

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Philipp Brüggemann
Decomposing Market Shares - Methodological Foundations and Empirical Application

This book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brüggemann demonstrates,…

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Nicole Brühl
Exploring the Concept of Resonance in Scientific Research and as a Tool to Improve Efficiency in Corporate Communication

Schriftenreihe der HHL Leipzig Graduate School of Management

This book examines resonance in corporate and stakeholder-oriented communication by tracing its origins in physics and its transfer into the social sciences. While earlier studies often reduced resonance …

lieferbar innerhalb 2-3 Wochen

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Manfred Bruhn, Lorenz Pöllmann
Arts and Cultural Sponsorship

Arts and Cultural Sponsorship connects the cultural engagement of companies with strategic corporate and marketing communication. It is based on external cooperation with cultural institutions and interna…

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Manfred Bruhn
Controlling für Dienstleister

Dieses Buch bietet einen umfassenden, wissenschaftlich fundierten und zugleich praxisnahen Überblick über das moderne Dienstleistungscontrolling. Systematisch werden dessen zentralen Bereiche dargestellt:…

lieferbar ab 24.12.2026.

Buch

Manfred Bruhn
Nachhaltigkeit als Erfolgsfaktor für Dienstleister

Nachhaltigkeit bietet zahlreiche Chancen für alle Dienstleistungsunternehmen, die sich zukunftsfähig aufstellen wollen. Dieses Buch präsentiert einen systematischen und praxisnahen Zugang zur nachhaltigen…

lieferbar innerhalb 2-3 Wochen

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Benjamin Bryant
Ultra-Luxury Travel

Deliver ultra-luxury travel through innovative wellness experiences, cutting-edge personalization, and transformative journeys that redefine the future of hospitality for visionary leaders and global trav…

lieferbar innerhalb 2-3 Wochen

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Benjamin Bryant
Ultra-Luxury Travel

Deliver ultra-luxury travel through innovative wellness experiences, cutting-edge personalization, and transformative journeys that redefine the future of hospitality for visionary leaders and global trav…

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Bob Burg, John David Mann
Der GO Giver als Leader

"Echte Führung entsteht nicht durch Kontrolle. Sie entsteht durch Vertrauen. Und Vertrauen entsteht durch Geben." Ben ist jung, ehrgeizig und gut - und bringt scheinbar alles mit, was eine Führu…

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Michael Bürker
Management der Nachhaltigkeitskommunikation

Ausgangslage: Hintergründe, Haltungen in der Bevölkerung und Status quo in Unternehmen.- Nachhaltige Entwicklung und Nachhaltigkeitskommunikation: CSR, Stakeholder-Management, Ziele, Instrumente und Herau…

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Samuel Cairnduff
The Art of Purposeful Engagement

The Art of Purposeful Engagement examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector expe…

lieferbar ab 31.7.2026.

Buch

Samuel Cairnduff
The Art of Purposeful Engagement

The Art of Purposeful Engagement examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector expe…

lieferbar ab 31.7.2026.

Buch

Anne Calleja, Ursula Clidiere
Mental Health in Coaching Practice

Mental Health in Coaching Practice: Approaches to Navigate Intersecting Spaces speaks directly to a growing reality in coaching: mental health is present in the room, whether we name it or not. As clients…

lieferbar ab 12.8.2026.

Buch

Fabrizio Cerbioni, Giacomo Boesso
Governance, Nonprofit Organizations and Strategy

Routledge Studies in the Management of Voluntary and Non-Profit Organizations

Grant-making foundations play a crucial role in financing a wide range of philanthropic projects that contribute to the social and economic development of targeted communities. In fulfilling this essentia…

lieferbar ab 20.7.2026.

Buch

Saabira Chaudhuri
Consumed

*FINANCIAL TIMES BEST BOOKS OF THE YEAR 2025* 'This book will change the way you see the world and could change the world itself', CHRIS VAN TULLEKEN, BESTSELLING AUTHOR OF ULTRA-PROCESSED PEOPLE 'Chaudhu…

lieferbar innerhalb 1-2 Wochen

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Saabira Chaudhuri
Consumed: How Big Brands Got Us Hooked on Plastic

LONGLISTED FOR THE FINANCIAL TIMESBUSINESS BOOK OF THE YEARSILVER WINNER OF THE 2026 NAUTILUS BOOK AWARDS'This book will change the way you see the world and could change the world itself' CHRIS VAN TULLE…

lieferbar in mind. 4 Wochen

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Esther Choy
Winning Without Persuading

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in to…

lieferbar in mind. 4 Wochen

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