Marketing And Management – alle Bücher, Seite 9

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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

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Anemari Fiser
Leveling Up as a Tech Lead

Becoming a tech lead is one of the most challenging transitions in a technical career. You're no longer just writing code; now you're guiding people, aligning teams, and translating strategy into executio…

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Daniel Heine
Employer Branding und Personalmarketing im Rettungsdienst

Dieses Fachbuch gibt einen umfassenden und strukturierten Überblick über die wichtigsten Methoden und Ansätze für ein erfolgreiches Employer Branding und Personalmarketing im Rettungsdienst. Angesichts de…

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Jean-Pierre Danthine, John B Donaldson, Samuel Danthine
Intermediate Financial Theory

Intermediate Financial Theory, Fourth Edition provides an updated and thorough explanation of basic financial concepts, in a manner accessible both to those new to the subject and to those without a deep …

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Steven Ekstract, Stu Seltzer
Brand Licensing for Dummies

Drive revenue growth through brand licensingLicensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trust…

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Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

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Juan Pablo Buriticá, James Turnbull
Engineering Leadership: The Hard Parts

Whether they're building a startup or scaling an established org, engineering leaders know the real job is keeping chaos at bay. In a world of shifting priorities, scarce resources, and rapid change, lead…

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Jens Kawelke, Thomas Niebisch
AI-Driven Transformation - Practical Frameworks for Real-World Impact

Future of Business and Finance

This guidebook offers a pragmatic roadmap that helps teams scale agentic AI across the enterprise, including digital product development. Part 1 follows a structured seven-day arc to guide professionals t…

lieferbar ab 27.4.2026.

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Dain Walker
The 90 Day Brand Plan

Become a known name and authority in your field to unlock infinite money-making opportunitiesIn The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency fou…

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Mark C Layton, Steven J Ostermiller, Dean J Kynaston
Agile Project Management For Dummies

Boost your projects' efficiency and effectivenessLooking for a resource that helps you complete projects faster, better, and cheaper? Look no further than Agile Project Management For Dummies, your handy …

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Rachel Miller
Successful Change Communication

Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.Successful Change Communication equips senior communication …

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Amanda Cosco
Electric Runway

Expert cultural, social, and global perspective on the future of the $3 trillion fashion industryWritten by Amanda Cosco, a fashion insider with experience reporting from the front lines of every stage of…

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Holger Timinger
Modern Project Management

In this translation of the updated and expanded new edition of "Modern Project Management", Holger Timinger explains the classic, agile and hybrid approaches to project management. This book is …

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Axel Steuernagel
Digitale Transformation des Marketings und Vertriebs in B2B-Unternehmen

Die digitale Revolution verändert Marketing und Vertrieb in B2B-Unternehmen grundlegend. Dieses Buch behandelt die wesentlichen Trends und Technologien, von digitalem B2B-Marketing zum virtuellen, datenge…

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Jeff Sutherland
Scrum

**A 10th Anniversary edition of the bestselling productivity bible from the co-creator of Scrum - now updated with brand new methods for working faster and smarter.'This book contains immense practical va…

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Marily Nika
Building AI-Powered Products

Drawing from her experience at Google and Meta, Dr. Marily Nika delivers the definitive guide for product managers building AI and GenAI powered products. Packed with smart strategies, actionable tools, a…

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The Palgrave Handbook of Strategy, Change and Transformational Project Leadership

This handbook presents contemporary research on the topic of strategy, change and transformational project leadership to identify new ways of thinking about management problems, research and pedagogy. The…

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Monzo
The Book of Money

THE SUNDAY TIMESTOP TEN BESTSELLER'Informative...warm in tone and easy to understand. A safe space to learn about money.' Clare Seal, author and founder of My Frugal Year'An evergreen guide to keep throug…

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Betriebswirtschaftslehre für Ingenieure

Dieses Grundlagenwerk bietet in kurz gefasster und übersichtlicher Form und mit vielfältigen Schnittstellen zum Ingenieurwesen einen geschlossenen Überblick über das Gesamtspektrum der Betriebswirtschafts…

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Cole Nussbaumer Knaflic
Storytelling with Data

International bestseller with over half a million copies sold!Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, exp…

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