Steven Ekstract: Brand Licensing for Dummies, Kartoniert / Broschiert

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Drive revenue growth through brand licensing
Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing.
Inside...
Grasp the basics of a licensing deal
Discover which license can grow your business
Evaluate new licensing opportunities
Build win-win partnerships
Develop smart licensing strategies
Navigate legal terms with ease
Launch licensed products that sell