Steven Ekstract: Brand Licensing for Dummies, Kartoniert / Broschiert
Brand Licensing for Dummies
Buch
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(soweit verfügbar beim Lieferanten)
(soweit verfügbar beim Lieferanten)
Aktueller Preis: EUR 24,42
- Verlag:
- Wiley, 05/2025
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9781394290178
- Artikelnummer:
- 11918173
- Umfang:
- 256 Seiten
- Gewicht:
- 363 g
- Maße:
- 231 x 185 mm
- Stärke:
- 18 mm
- Erscheinungstermin:
- 28.5.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Drive revenue growth through brand licensing
Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing.
Inside...
- Grasp the basics of a licensing deal *** Discover which license can grow your business
- Evaluate new licensing opportunities
- Build win-win partnerships
- Develop smart licensing strategies
- Navigate legal terms with ease**
- Launch licensed products that sell

Steven Ekstract, Stu Seltzer
Brand Licensing for Dummies
Aktueller Preis: EUR 24,42