Marketing And Management – alle Bücher, Seite 10

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Betriebswirtschaftslehre für Ingenieure

Dieses Grundlagenwerk bietet in kurz gefasster und übersichtlicher Form und mit vielfältigen Schnittstellen zum Ingenieurwesen einen geschlossenen Überblick über das Gesamtspektrum der Betriebswirtschafts…

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Cole Nussbaumer Knaflic
Storytelling with Data

International bestseller with over half a million copies sold!Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, exp…

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Bernhard Mendes Bürgi. Exhibitions 1982-2016

The publication concentrates on Bernhard Mendes Bürgi's more than thirty years of curatorial work. The focus is on a typographically generously designed list of all 110 exhibitions that Bürgi has been res…

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Danae Hartmann-Netzer
Arbeitszeugnisse und Beurteilungen von Mitarbeitenden

Personalangelegenheiten umfassen neben der Einstellung und der Vertragsbeendigung als weitere Aspekte auch die Beurteilung von Mitarbeitenden und Zeugniserstellung. In diesem Kontext sind diverse rechtlic…

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Andreas Johannsen, Anne Kramer, Daniela Stokar von Neuforn
Foundations for Software Project Management in Classic and Agile Environments

This book provides the necessary foundational knowledge in the increasingly critical field of software project management. It follows the curriculum of the ASQF® Certified Professional for Project Managem…

lieferbar ab 30.4.2026.

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Sujeevan Vijayakumaran
DevOps

Optimize your software development lifecycle with DevOps! In this project-driven, practical guide, DevOps expert Sujeevan Vijayakumaran will teach you all you need to know about this methodology. Walk thr…

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Oliver Vogler
Brand Management

This textbook provides a practical approach to brand leadership, tailored for master's students in business schools, executive education participants, and brand management professionals. Built around the …

lieferbar ab 25.4.2026.

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Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

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Philipp Brüggemann
Decomposing Market Shares - Methodological Foundations and Empirical Application

This book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brüggemann demonstrates,…

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Lars Heim
Mastering Business Model Stress Testing

Future of Business and Finance

In the ever-evolving landscape of contemporary business, organizations encounter the perpetual challenge of re-evaluating and adjusting their business frameworks. This book presents a comprehensive guide …

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Daniel Koch, Andreas Kohne, Nils Brechbühler
Prompt Engineering in the Enterprise - An Introduction

This book provides a step-by-step introduction to the art of prompt engineering -- the most essential skill for the efficient use of generative AI.Since the introduction of ChatGPT at the latest, Large La…

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

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Advanced Technologies in Business, Volume I

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implicat…

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Tourism Agility in Times of Crisis and Uncertainty 2

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these u…

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Walter Wymer
Strategic Brand Management for Small Businesses

Chapter 1:Introduction.- Chapter 2:Conceptual Foundations.-Chapter 3:The Brands Identity.- Chapter4: Managing the Brand Experience.- Chapter5: Strategic Brand Management.- Chapter6: Funding Marketing.- Ch…

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Daniel Neye, Joachim Bongard
Brands in Times of Constant Change

The world is in a constant state of crisis --- with brands right in the middle of it. Whether it is climate change, artificial intelligence, political conflicts, or societal upheavals: companies must act …

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Andreas Krämer, Thomas Burgartz, Christina Muzzu
Customer Value-centered Management

Part I: Introduction and General Conditions.- 1. The Changed Perspective: eagle eye instead of tunnel vision.- 2. Management after the coronavirus crisis: focus on a holistic approach.- 3. A better unders…

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Ingo Reinhardt
The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of A.I.

An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AIIn The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of A.…

lieferbar ab 16.4.2026.

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Jose Filipe Torres, Recep Richie Karaburun
Nation and Place Branding

Chapter 1 - Definition of Nation, Country, Region and City Branding.- Chapter 2 - The Importance of Nation, Region and City Branding.- Chapter 3 - Understanding Competitive Advantage in Nation and City Br…

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

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