Marketing Strategies – Bücher, CDs, DVDs und mehr, Seite 5

Advanced Technologies in Business, Volume I

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implicat…

lieferbar ab 1.12.2025.

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Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

lieferbar innerhalb 1-2 Wochen

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Strategic Innovative Marketing and Tourism

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT…

lieferbar innerhalb 2-3 Wochen

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Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

lieferbar ab 9.11.2025.

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Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo
Digital Marketing

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9^th^ edition by Dave Chaffey and Fiona Ellis-Chadwick…

sofort lieferbar

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Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

lieferbar innerhalb 2-3 Wochen

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Sara Jones
Television, Cult and the Fantastic

Examines their genres, themes, textual and marketing strategies, relating these to wider debates about audiences and consumers, the culture industry, technologies and storytelling

Erscheint bald

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Comfort Ojukwu
Frau

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering SEO, PPC, AI, content strategy, branding, and data analytics, th…

lieferbar innerhalb 2-3 Wochen

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar innerhalb 1-2 Wochen

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

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Marketing in the Metaverse

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of …

lieferbar ab 29.11.2025.

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Mark Lamplugh
The AI Marketing Playbook

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, persona…

lieferbar innerhalb 2-3 Wochen

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Recent Technologies and AI Applications for Business Transformation

Advances in Science, Technology & Innovation

This book examines the transformative impact of digital technology across business, marketing, and finance. This book explores how digital tools are reshaping customer engagement, organizational performan…

lieferbar ab 25.12.2025.

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Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

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Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: align…

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Data-Centric Business and Applications

Lecture Notes on Data Engineering and Communications Technologies - Band 272

This book explores the intersection of digital technologies and societal challenges---ranging from post-war reconstruction and smart city planning to human capital development, machine learning, and the f…

lieferbar ab 19.11.2025.

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Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplaceMarketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd a…

lieferbar in mind. 4 Wochen

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Craig Legrande, Venky Lakshminarayanan
Ai-Driven Value Management

Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategiesIn AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Suc…

lieferbar innerhalb 1-2 Wochen

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Mara Einstein
Hoodwinked

Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings …

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Marketing for Libraries and Information Services

This book explores how marketing strategies - used in businesses and organizations - can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a …

lieferbar ab 23.9.2025.

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