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Advances in Advertising Research XIV

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

lieferbar in mind. 4 Wochen

Buch

Advances in Advertising Research XIII

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses …

lieferbar innerhalb 2-3 Wochen

Buch

Taylan Mavruk
Quantitative Research Methods in Corporate Finance

Focused on empirical methods and their applications to corporate finance, this innovative text equips students with the knowledge to analyse and critically evaluate quantitative research methods in corpor…

lieferbar innerhalb 2-3 Wochen

Buch

Taylan Mavruk
Quantitative Research Methods in Corporate Finance

This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and mini c…

lieferbar innerhalb 2-3 Wochen

Buch

Martin Block, Don Schultz, Larry Degaris, Frank Mulhern
Rethinking Retail

Martin Blockis a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analy…

lieferbar innerhalb 2-3 Wochen

Buch

Kira Louisa Küpper
Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

lieferbar ab 10.10.2025.

Buch

Welcome to The New Normal: Life After The Chaos

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technolo…

lieferbar innerhalb 2-3 Wochen

Buch

David D'Acunto
The Future of E-Mobility

E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular eco…

lieferbar innerhalb 2-3 Wochen

Buch

Briann Danae
A Love Worth Forever

Grieving and starting over, a marketing research manager finds herself drawn to the one man she shouldn't want in this soul-stirring, unconventional romance by BriAnn Danae.Shyriq Hendricks is no stranger…

Erscheint bald

Buch

Nadya Knops
Österreichs Image im Wandel der Zeit

(Re-)konstruktionen - Internationale und Globale Studien

In diesem Open-Access-Buch wird die zeitliche Stabilität von Länderimages und der Einfluss historischer Ereignisse auf diese am Fallbeispiel Österreichs und seiner Vergleichsländer -- Deutschland und die …

lieferbar ab 5.10.2025.

Buch

Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen

Buch

Mastering the Corporate Chess Game

A playbook for decoding unspoken rules of work culture and accelerating up the corporate ladderEvery workplace operates on a set of unwritten norms that shape its internal culture. While business schools …

lieferbar ab 1.12.2025.

Buch

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