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John Westwood
How to Write a Marketing Plan

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 61,32

Tobias Zwingmann, Willi Weber
Augmented Analytics

Augmented Analytics provides a dynamic, actionable strategy for improving your organization's analytical capabilities. With this book, you can infuse your workflows with intelligent automation and modern …

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 57,83

A K Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Neuroai

Expert insight on harmonizing generative AI and neuroscience to succeed in businessneuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of gener…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 28,91

Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 204,83

Fridrik Larsen
Commodity Branding

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability,…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 56,89

Biometrics and Neuroscience Research in Business and Management

The book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The auth…

sofort lieferbar
Buch
Aktueller Preis: EUR 116,95

Advances in Advertising Research XIII

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 131,42

Advances in Advertising Research XIV

European Advertising Academy

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 186,19

Taylan Mavruk
Quantitative Research Methods in Corporate Finance

"This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 173,27

Taylan Mavruk
Quantitative Research Methods in Corporate Finance

This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and mini c…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 82,34

Martin Block, Don Schultz, Larry Degaris, Frank Mulhern
Rethinking Retail

Martin Blockis a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analy…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 45,50

Welcome to The New Normal: Life After The Chaos

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technolo…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 219,03

David D'Acunto
The Future of E-Mobility

E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular eco…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 45,50

Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 61,33

Mastering the Corporate Chess Game

A playbook for decoding unspoken rules of work culture and accelerating up the corporate ladderEvery workplace operates on a set of unwritten norms that shape its internal culture. While business schools …

lieferbar ab 1.12.2025.
Buch
Aktueller Preis: EUR 23,92
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