Marketing Research – alle Bücher, Seite 2

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Ijeoma Onwumere
Principles of Marketing Analytics

This introductory textbook demystifies the complex field of marketing analytics, taking students on a journey from fundamental concepts to practical insights.Ideal for undergraduate students, beginning to…

lieferbar ab 24.2.2026.

Buch

Operations Research and Management

Springer Texts in Business and Economics

This textbook introduces quantitative methods in operations management based on operational research. Written for undergraduate and graduate students as well as practitioners, this book serves as a valuab…

lieferbar ab 5.12.2025.

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Cole Nussbaumer Knaflic
Storytelling with Data

International bestseller with over half a million copies sold!Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, exp…

lieferbar ab 11.11.2025.

Buch

Advances in Advertising Research XIV

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

lieferbar innerhalb 2-3 Wochen

Buch

Advances in Advertising Research XV

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. S…

lieferbar ab 10.12.2025.

Buch

Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

Classroom Companion: Business

This book provides an introduction to text mining and text analytics for marketers, and covers the most important techniques for analyzing, compressing, classifying and visualizing texts and user-generate…

lieferbar ab 2.1.2026.

Buch

Nicole Brühl
Exploring the Concept of Resonance in Scientific Research and as a Tool to Improve Efficiency in Corporate Communication.

Schriftenreihe der HHL Leipzig Graduate School of Management

This book examines resonance in corporate and stakeholder-oriented communication by tracing its origins in physics and its transfer into the social sciences. While earlier studies often reduced resonance …

lieferbar ab 7.12.2025.

Buch

Advances in Advertising Research XIII

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses …

lieferbar innerhalb 2-3 Wochen

Buch

Taylan Mavruk
Quantitative Research Methods in Corporate Finance

Focused on empirical methods and their applications to corporate finance, this innovative text equips students with the knowledge to analyse and critically evaluate quantitative research methods in corpor…

lieferbar innerhalb 2-3 Wochen

Buch

Taylan Mavruk
Quantitative Research Methods in Corporate Finance

This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and mini c…

lieferbar innerhalb 2-3 Wochen

Buch

Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

Buch

Martin Block, Don Schultz, Larry Degaris, Frank Mulhern
Rethinking Retail

Martin Blockis a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analy…

lieferbar innerhalb 2-3 Wochen

Buch

Kira Louisa Küpper
Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

lieferbar in mind. 4 Wochen

Buch

Welcome to The New Normal: Life After The Chaos

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technolo…

lieferbar innerhalb 2-3 Wochen

Buch

Briann Danae
A Love Worth Forever

Grieving and starting over, a marketing research manager finds herself drawn to the one man she shouldn't want in this soul-stirring, unconventional romance by BriAnn Danae.Shyriq Hendricks is no stranger…

lieferbar ab 24.2.2026.

Buch

Nadya Knops
Österreichs Image im Wandel der Zeit

(Re-)konstruktionen - Internationale und Globale Studien

In diesem Open-Access-Buch wird die zeitliche Stabilität von Länderimages und der Einfluss historischer Ereignisse auf diese am Fallbeispiel Österreichs und seiner Vergleichsländer -- Deutschland und die …

lieferbar in mind. 4 Wochen

Buch

Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen

Buch

The Power of Consumer Creativity

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of con…

lieferbar innerhalb 2-3 Wochen

Buch

Mastering the Corporate Chess Game

A playbook for decoding unspoken rules of work culture and accelerating up the corporate ladderEvery workplace operates on a set of unwritten norms that shape its internal culture. While business schools …

lieferbar ab 3.11.2025.

Buch

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