Marekting – Bücher, CDs, LPs und mehr, Seite 10

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Hanne Knight, Lizette Vorster
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar ab 27.1.2026.

Buch

Ijeoma Onwumere
Principles of Marketing Analytics

This introductory textbook demystifies the complex field of marketing analytics, taking students on a journey from fundamental concepts to practical insights.Ideal for undergraduate students, beginning to…

lieferbar ab 24.2.2026.

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

lieferbar innerhalb 1-2 Wochen

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Chris Miles
The Marketing of Service-Dominant Logic

¿Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch i…

lieferbar innerhalb 2-3 Wochen

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Greg Kihlstrom
Marketing Technology Platforms

No detailed description available for "Marketing Technology Platforms".

lieferbar innerhalb 2-3 Wochen

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Rajkumar Venkatesan, Jim Lecinski
The AI Marketing Canvas, Second Edition

Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…

lieferbar ab 17.2.2026.

Buch

Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar ab 30.11.2025.

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Marketing Cases from Emerging Multinational Enterprises (eMNEs)

Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinati…

lieferbar innerhalb 2-3 Wochen

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Emílio Távora Vilar
Ten and a Half Lessons in Marketing

This uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guid…

lieferbar ab 14.1.2026.

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Marketing and AI: Shaping the Future Together

The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and…

lieferbar innerhalb 2-3 Wochen

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Sustainable Green Marketing Strategies for a Circular Economy

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

lieferbar innerhalb 2-3 Wochen

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Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

lieferbar ab 31.3.2026.

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Arne Nygaard
Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

lieferbar innerhalb 2-3 Wochen

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar innerhalb 1-2 Wochen

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Emma Meheux
Sales Before Marketing

Are you ready to take your sales and marketing results to the next level?Sales Before Marketing is your essential roadmap to building a strong sales strategy before wasting money on marketing that doesn't…

lieferbar innerhalb 2-3 Wochen

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Agritourism Marketing in Africa

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides theoretical and …

lieferbar innerhalb 2-3 Wochen

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Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

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Advances in National Brand and Private Label Marketing

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers aroun…

lieferbar innerhalb 2-3 Wochen

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Catherine Seda, Jenny Halasz
AI-Powered Content Marketing and SEO

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.AI-Powered Content Marketi…

lieferbar ab 2.11.2025.

Buch

Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: align…

lieferbar innerhalb 2-3 Wochen

Buch

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