New Horizons in Fashion and Marketing, Gebunden
New Horizons in Fashion and Marketing
- Contemporary Issues, Challenges and Opportunities
(soweit verfügbar beim Lieferanten)
- Herausgeber:
- Kate Armstrong
- Verlag:
- Springer International Publishing, 01/2026
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9783031941955
- Artikelnummer:
- 12606279
- Umfang:
- 236 Seiten
- Gewicht:
- 421 g
- Maße:
- 216 x 153 mm
- Stärke:
- 18 mm
- Erscheinungstermin:
- 3.1.2026
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Part 1: Digital.- Chapter 1: The Rise of Avatar Influencers in Fashion Retail.- Chapter 2: A New era of Fashion Consumption: How Digital Marketing is impacting the Fashion Consumption Landscape.- Chapter 3: How Gucci Mixed Humour and High Culture and Put the Cool in Luxury Digital Marketing.- Part 2: Sustainability.- Chapter 4: Examining the Motivation Construct and its Influence on the 'Conscious Consumption' of Second-hand Luxury Fashion.- Chapter 5: Omnichannelling as the Key to Establishing Circularity in Fashion Retail.- Chapter 6: Translating 'Sustainability': Exploring the Impact of Language in the Fashion Context.- Part 3: Retail.- Chapter 7: Fashion ReTale: The Re-Telling of Retail Luxury Fashion.- Chapter 8: Sustainability in Fashion Retail: The Design of Fashion Retail Stores.- Chapter 9: Omni-Channel Fashion Retailing: New Horizons.- Part 4: Luxury.- Chapter 10: Luxury Zeitgeist: An investigation into the acceleration of the Luxury Fashion Re-commerce and Resale Market.- Chapter 11: The Transformative Power of Art via a Luxury Fashion Lens.
