Consumer Behaviour – alle Bücher, Seite 2 online kaufen

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Micael Dahlen

Numbermania

How many steps have you done today? How many emails answered? How much money have you spent this week And how many hours have you slept? Welcome to the numberdemic, where a deluge of figures, stats and d…

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Zontee Hou

Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

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Robert J. Shiller

Narrative Economics

From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events--and why financial panics can spread like epidem…

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Robbie Kellman Baxter

The Membership Economy (Pb)

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pri…

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Contemporary Trends in Marketing

Palgrave Studies in Marketing, Organizations and Society

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

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Filling Stations

The idea of converting and repurposing buildings is increasingly coming to the fore and with it the examination of architectural types and their potential. This publication examines the architectural dev…

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Agribusiness Innovation and Contextual Evolution, Volume II

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by…

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Agribusiness Innovation and Contextual Evolution, Volume I

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by …

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EUR 170,69*

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Jane L. Sumner

The Cost of Doing Politics

Using quantitative and qualitative evidence, Sumner shows how consumer boycotts can work to dissuade companies from donating money to politicians, but may also encourage companies to attempt influence by …

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