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Mara Einstein
Hoodwinked

Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinkedoffers an insider's view into how marketers co-opt our emotions in the name of corporate profit…

lieferbar innerhalb 1-2 Wochen

Buch

Kevin Perlmutter
Brand Desire

Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.

lieferbar ab 29.7.2025.

Buch

Helen Bessant, Brian Dive
Human Resource Practice

Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

lieferbar ab 25.11.2025.

Buch

Helen Bessant, Brian Dive
Human Resource Practice

Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

lieferbar ab 25.11.2025.

Buch

Jon-Stephen Stansel
The 10 Principles of Effective Social Media Marketing

Understand the fundamental principles of effective social media marketing.

lieferbar ab 30.9.2025.

Buch

Emily Mester
American Bulk

To be American is to hoard, to collect. But what if that wasn't a bad thing? Emily Mester's American Bulk asks readers to see our national consumer obsession as more than a modern scourge-to consider cons…

lieferbar innerhalb 1-2 Wochen

Buch

Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

lieferbar innerhalb 1-2 Wochen

Buch

Christina Garnett
Transforming Customer-Brand Relationships

Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success.

lieferbar ab 30.9.2025.

Buch

Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
UX Skills for Business Strategy

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

Erscheint bald

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Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen

Buch

Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

lieferbar ab 30.12.2025.

Buch

Misty L Heggeness
Swiftynomics

"Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful."--Claudia Gold…

Erscheint bald

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Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

lieferbar innerhalb 1-2 Wochen

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Ashley Faus
Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

lieferbar innerhalb einer Woche

Buch

Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen

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Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

lieferbar innerhalb 2-3 Wochen

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Filling Stations

The idea of converting and repurposing buildings is increasingly coming to the fore and with it the examination of architectural types and their potential.This publication examines the architectural devel…

lieferbar innerhalb einer Woche

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Agribusiness Innovation and Contextual Evolution, Volume I

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by …

lieferbar innerhalb 2-3 Wochen

Buch

Agribusiness Innovation and Contextual Evolution, Volume II

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainability in Fashion: Creativity, Education, and Innovation

Sustainability in Fashion: Creativity, Education, and Innovationis a book that focuses on how sustainability can be integrated into the fashion and clothing industry. The set of chapters provides peer-rev…

lieferbar innerhalb 2-3 Wochen

Buch

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