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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

lieferbar innerhalb 1-2 Wochen

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar ab 13.11.2025.

Buch

Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
UX Skills for Business Strategy

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

Erscheint bald

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Tom Guarriello,
The Meaning of Branded Objects

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

lieferbar ab 14.10.2025.

Buch

Katie Hart
Neuromarketing

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

Erscheint bald

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

Learn the theory and practice of social media marketing and social media management success with this textbook.

Erscheint bald

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Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behaviorWhy do people do what we do? To answer this question, many of us turn to psychology. But i…

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Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

lieferbar innerhalb 1-2 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Erscheint bald

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Kamilla Jones
International Fashion Marketing

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

lieferbar ab 27.1.2026.

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen

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Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

lieferbar innerhalb 2-3 Wochen

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Socioeconomic Factors, Consumer Health, and Broader Well-Being

This book explores the intricate connections between socioeconomic factors, consumer health, and broader well-being, offering a multidisciplinary perspective on how various determinants shape individual a…

lieferbar ab 25.11.2025.

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Agribusiness Innovation and Contextual Evolution, Volume I

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by …

lieferbar innerhalb 2-3 Wochen

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Luis Almenar Fernández
The Power of Peasant Consumers

The long-held view of the peasantry as a passive social group has gradually been replaced by a positive narrative that stresses peasant agency in economic, social, and even political terms. Contributing t…

lieferbar ab 31.12.2025.

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Agribusiness Innovation and Contextual Evolution, Volume II

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by…

lieferbar innerhalb 2-3 Wochen

Buch

Emmanuel Mogaji, Taiwo O. Soetan
Financial Services in Nigeria

This book presents a holistic picture of Nigeria's financial services landscape. This includes identifying service providers and regulatory bodies, understanding consumer behaviour, and examining the uniq…

lieferbar innerhalb 2-3 Wochen

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Sustainability in Fashion: Creativity, Education, and Innovation

Sustainability in Fashion: Creativity, Education, and Innovationis a book that focuses on how sustainability can be integrated into the fashion and clothing industry. The set of chapters provides peer-rev…

lieferbar innerhalb 2-3 Wochen

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