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Robert Painter
The Modern CMO

"The Modern CMO by Robert Painter is the most important marketing leadership book in the AI era, a definitive guide to Marketing Engineering, AI strategy, and the AI Marketing Operating System (AIM O…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 28,41

Visha Kudhail
Authentic Marketing

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers …

lieferbar ab 30.6.2026.
Buch
Aktueller Preis: EUR 46,09

Andrea Bonime-Blanc
Governing Pandora

A road map for developing responsible and innovative governance systems based on generative AI and other exponential technologiesAs exponential technology rapidly advances, leaders in every sector are fac…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 27,91

Nitin Mittal, Mike Walsh
Abundant Intelligence

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intellige…

Erscheint bald
Buch

Cameron H Malin, Matthew Canham, Kirk Kennedy
Synthetic Media, Deep Fakes, and Cyber Deception

Synthetic Media, Deepfakes, and Cyber Deception: Attacks, Analysis, and Defenses introduces the only analytical Synthetic Media Analysis Framework (SMAF) to help describe cyber threats and help security p…

lieferbar ab 1.11.2026.
Buch
Aktueller Preis: EUR 139,55

Adam Brotman, Andy Sack
AI First

"What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met th…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 29,92

Kristin Collier
What Debt Demands

A powerful memoir of a woman plunged into fraudulent debt that explores America's broken student loan system and illuminates the ways that debt shapes every aspect of our lives.At 22 years old, Kristin Co…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 27,91

Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

Erscheint bald
Buch

Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

Erscheint bald
Buch

Maya Ackerman
Creative Machines

A bold and thought-provoking journey into AI's power to transform human creativityIn Creative Machines: AI, Art & Us, world-renowned AI researcher and generative AI pioneer, Maya Ackerman, takes you o…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 32,40

Sarah O'Connor
We Are Not Machines

From award-winning Financial Times journalist Sarah O'Connor, a deeply reported investigation into how AI and robotics are transforming the way we work.Automation, we were told, was meant to do away with …

lieferbar ab 11.8.2026.
Buch
Aktueller Preis: EUR 28,41
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