Emmanuel Mogaji: Research Methods for MBA Students, Gebunden

Klappentext

This concise and accessible textbook is designed specifically for MBA and Master's students, recognising the challenges students face and providing a streamlined approach to completing a dissertation or company-based research project, within a tight deadline.

Research Methods for MBA is structured to mirror the key stages of the research journey. This book walks its readers through:

• topic selection
• formulating research questions
• conducting a focused literature review
• choosing appropriate methods
• collecting and analysing data
  >This definitive textbook includes a 3-month completion framework serving as a guide and companion for postgraduate students to be kept alongside their research projects. it is full of learning features including clear learning outcomes, worked examples, key concepts and terms, exercise questions, and real-world examples with additional questions, to assist with real-world application from AstraZeneca, Bentley Motors, NHS, Holland & Barrett and Railway Operators. This textbook also comes with lecturer slides and a lecturer's manual with exercise answers, as online resources.