Barbara Dancygier: The Language of Memes, Gebunden
The Language of Memes
Buch
- Patterns of Meaning Across Image and Text
Artikel noch nicht erschienen, voraussichtlicher Liefertermin ist der 31.8.2025.
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Sie können den Titel schon jetzt bestellen. Versand an Sie erfolgt gleich nach Verfügbarkeit.
Aktueller Preis: EUR 162,29
- Verlag:
- Cambridge University Press, 08/2025
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9781108844352
- Artikelnummer:
- 12241282
- Umfang:
- 300 Seiten
- Erscheinungstermin:
- 31.8.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Internet memes have been studied widely for their role in establishing and maintaining social relationships, and shaping public opinion, online. However, they are also a prominent and fast evolving multimodal genre, one which calls for an in-depth linguistic analysis. This book, the first of its kind, develops the analytical tools necessary to describe and understand contemporary 'image-plus-text' communication. It demonstrates how memes achieve meaning as multimodal artifacts, how they are governed by specific rules of composition and interpretation, and how such processes are driven by stance networks. It also defines a family of multimodal constructions in which images become structural components, while making language forms adjust to the emerging multimodal rules. Through analysis of several meme types, this approach defines the specificity of the memetic genre, describing established types, but also accounting for creative forms. In describing the 'grammar of memes', it provides a new model to approach multimodal genres.
Barbara Dancygier, Lieven Vandelanotte
The Language of Memes
Aktueller Preis: EUR 162,29