Waldemar Pfoertsch – alle Bücher

Ihre Suche nach "Waldemar Pfoertsch" (Bücher) ergab 2 Treffer.

Philip Kotler, Waldemar Pfoertsch

B2B Brand Management

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

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Humanism in Marketing

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

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EUR 193,45* Aktueller Preis: EUR 193,45

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