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Bringing the Soul Back to Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

The soul centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its soul . This volume focuses on preserving the soul of marketing …

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Welcome to The New Normal: Life After The Chaos

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technolo…

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