Marketing Technology – alle Bücher

Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world. This textbook provides upper-level undergraduate and postgraduate students with …

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Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world. This textbook provides upper-level undergraduate and postgraduate students with …

lieferbar innerhalb 2-3 Wochen

Buch

Greg Kihlstrom
Marketing Technology Platforms

No detailed description available for "Marketing Technology Platforms".

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Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri
The Dark Side of Marketing

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.…

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Gerd Schwandner
Produktmanagement - Innovation - Digitalisierung

De Gruyter Studium

Produktmanagement ist ein Managementkonzept, das markt- und innovationsorientiert entlang des Produktlebenszyklus den wirtschaftlichen Erfolgt eines Produkts oder einer Dienstleistung sicherstellen soll. …

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Bernd W. Wirtz
Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

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Marketing and Smart Technologies

Smart Innovation, Systems and Technologies - Band 474

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2…

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Marketing and Smart Technologies

Smart Innovation, Systems and Technologies - Band 473

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2…

lieferbar innerhalb 2-3 Wochen

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Andreas Pörtner
Marketing Resource Management

Marketingabteilungen stehen heute vor der Herausforderung, unter steigendem Druck effizienter, transparenter und gleichzeitig wirkungsvoller zu agieren. Klassische Planungs- und Steuerungsmethoden reichen…

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Vladimir Petrov, Robert Adunka,
Geschicktes Denken

Dieses Buch zeigt, wie man die Fähigkeit zum geschickten, erfinderischen Denken erwerben kann. Es enthält viele Beispiele und gelöste Probleme sowie Aufgaben für die selbstständige Arbeit. Eine Analyse de…

lieferbar ab 26.6.2026.

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Erich Pelikan, Thorsten Jowanowitsch, Philipp-Akira Bürger
Lean Management in der Logistik

Dieses Handbuch behandelt die Übertragung bewährter Lean-Methoden auf die Prozesse der Logistik. Es bietet fundierte Antworten und zeigt, wie durch ihren gezielten Einsatz stabile und effiziente Logistikp…

lieferbar in mind. 4 Wochen

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Projektmanagement im Bauwesen

Die fortschreitende Professionalisierung im Umgang mit Immobilien und Anlagen stellt hohe Anforderungen an alle am Bau Beteiligten. Dafür sind Grundkenntnisse im Projektmanagement sowie entsprechende Meth…

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Joern Schlimm
Customer Engagement Strategy

Deliver lasting customer value through data-led, technology-enhanced engagement strategies. Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move b…

lieferbar ab 29.9.2026.

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Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

lieferbar innerhalb 1-2 Wochen

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Adam Brotman, Andy Sack
AI First

"What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met th…

lieferbar innerhalb 1-2 Wochen

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Charles Kostelnick
Visual Vestiges

Visual Vestiges explains how information design evolved over the centuries to make practical information clear, credible, and emotionally engaging .In Visual Vestiges Charles Kostelnick analyzes the role …

lieferbar ab 2.9.2026.

Buch

Juan Pablo Buriticá, James Turnbull
Engineering Leadership: The Hard Parts

Whether they're building a startup or scaling an established org, engineering leaders know the real job is keeping chaos under control. In a world of shifting priorities, scarce resources, and rapid chang…

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Advanced Technologies in Business, Volume I

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implicat…

lieferbar innerhalb 2-3 Wochen

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Cathy Hackl
Into the Metaverse

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society.In Into the Metaverse, Cathy Hackl, a globally r…

Erscheint bald

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Azhar Ul Haque Sario
Advanced YouTube Advertising

The rules of engagement have changed, and this is your 2026 playbook.This comprehensive guide dismantles the complex world of modern YouTube advertising. It begins with the convergence of digital video an…

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