Jens K. Perret – alle Bücher

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Kai Rommel, Arne Westermann, Marcus Becker, Qeis Kamran

Research Journal for Applied Management - Jg. 4, Heft 1

The Research Journal for Applied Management (RJAM) offers current results from practice-oriented research on various management topics in issue 1/2023. The articles in this issue cover research topics in …

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Yvette Skretkowicz, Jens K. Perret

The Nutri-Score in the German Perception

ISM Workingpaper -Band 24

The Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is…

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Sarah Linckens, Carmen Horn, Jens K. Perret

Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z

Workingpaper -Band 23

The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most adv…

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