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    Trefferliste "International Series In Advanced Management Studies" - alle Bücher

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    Marco Balzano
    The Unexpected Game

    International Series in Advanced Management Studies

    The Unexpected Game challenges the managerial illusion that uncertainty can be fully controlled. Instead, it demonstrates how organizations actively shape their relationship with the unexpected. By introd…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 90,66

    Ginevra Testa
    Social Media and Crisis Communication in the Cruise Industry

    International Series in Advanced Management Studies

    This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic. Focusing on social media platform X, the auth…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 142,37

    Gioele Zamparo
    Marketing and Dysfunctional Consumer Behaviour

    International Series in Advanced Management Studies

    This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51

    Rubina Romanello, Maria Chiarvesio
    Early Internationalizing Firms

    International Series in Advanced Management Studies

    This monograph offers a thorough review of four decades of research on early internationalizing firms, focusing on Born Globals and International New Ventures. It systematically examines 323 empirical stu…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 153,32

    Luca Giraldi
    Space Economy SEWA - Start, Evolve, or Walk Away

    International Series in Advanced Management Studies

    The space economy is undergoing rapid transformation, presenting unprecedented opportunities and risks. This book offers a strategic guide for entrepreneurs, executives, investors, and policymakers naviga…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 74,66

    Generoso Branca
    Virtual Reality, Real Intentions

    International Series in Advanced Management Studies

    This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-w…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 131,42
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