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Brighton Nyagadza

Corporate Storytelling for Branding

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate…

lieferbar ab 19.4.2026.

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EUR 170,69* Aktueller Preis: EUR 170,69

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Digital Marketing in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more tha…

lieferbar innerhalb 2-3 Wochen

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EUR 193,45* Aktueller Preis: EUR 193,45

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Artificial Intelligence and Digital Entrepreneurship in Africa

Palgrave Studies in Technology and Innovation in Africa

Although many African governments, public institutions, NGOs, investment institutions and entrepreneurial firms have begun to deepen their discourses on the economic, social, technological, legal and inst…

lieferbar in mind. 4 Wochen

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EUR 193,45* Aktueller Preis: EUR 193,45

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Sustainable Human Development in Africa

This book offers practical insights into the transformative role of digital technologies, frugal innovations, and technology entrepreneurship in achieving sustainable human development. By examining how t…

lieferbar innerhalb 2-3 Wochen

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EUR 193,45* Aktueller Preis: EUR 193,45

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Marketing in the Metaverse

Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Custome…

lieferbar innerhalb 2-3 Wochen

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EUR 204,83* Aktueller Preis: EUR 204,83

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