Trefferliste "SustainableMarketing" - alle Bücher

Ihre Suche nach "SustainableMarketing" (Bücher) ergab 10 Treffer.

Sustainable Marketing Management

Renommierte Wissenschaftlerinnen und Wissenschaftler und Führungskräfte untersuchen in diesem Buch entlang der Phasen des Marketingmanagementprozesses die Grundlagen, Konzepte, Instrumente, cross-funktion…

lieferbar ab 20.9.2026.

Buch

Dobromir Kirilov Stoyanov
Sustainable Marketing

Springer Texts in Business and Economics

Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, comm…

lieferbar innerhalb 2-3 Wochen

Buch

S. M. Riad Shams, David M Brown, Kimberley Hardcastle
Sustainable Marketing

Classroom Companion: Business

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainable Green Marketing Strategies for a Circular Economy

Palgrave Studies of Marketing in Emerging Economies

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

Buch

Navigating Marketing Decisions for Sustainable Growth

Contemporary Management Practices

In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the envi…

lieferbar ab 31.8.2026.

Buch

Marketing to the Base of the Pyramid

This book is a collection of nine chapters discussing the impact of sustainable marketing and business practices on the stakeholders at the base of the pyramid (BoP). It explores multifaceted dimensions r…

lieferbar innerhalb 2-3 Wochen

Buch

Johanna Gollnhofer, Jan Pechmann
The 60% Potential

Around 60% of people are unsure where they stand: on one hand, they view green consumption and sustainable behavior as important; on the other, they associate these with buzzkills like rationality, sacrif…

sofort lieferbar

Buch

Green To Gold

World Sustainability Series

This book offers actionable, research-backed strategies to transform marketing practices into eco-friendly, sustainable approaches. Green to Gold: Marketing strategies for a sustainable future provides re…

lieferbar innerhalb 2-3 Wochen

Buch

Jonas Rashedi, Dirk Rohweder
The Future of Online Targeting

This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical gu…

lieferbar innerhalb 2-3 Wochen

Buch

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