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Ihre Suche nach "Sustainability Marketing" ergab 9 Treffer

Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 204,83*

Anders Parment, Hugo Guyader, Mikael Ottosson, Pia A. Albinsson
Marketing and Sustainability

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields …

lieferbar in mind. 4 Wochen

Buch

EUR 77,76*

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 131,42*

Carmela Donato
Eco-Label Visual Design and Sustainability

This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels function …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 45,50*

CSR Communication in the Media

Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 164,28*

Advances in Advertising Research XIV

European Advertising Academy

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 186,19*

Sarah Linckens, Carmen Horn, Jens K. Perret
Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z

Workingpaper -Band 23

The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most adv…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 9,99*

Smart Cities: Importance of Management and Innovations for Sustainable Development

This book features contributions focusing on innovative technologies influencing industry and connectivity sectors in industrial, urban, social and sustainable development. The contributions cover many to…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 240,94*

Contemporary Marketing Management for Tourism and Hospitality

Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 204,83*

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