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Alan Wilson

Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar ab 5.3.2026.

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EUR 248,26* Aktueller Preis: EUR 248,26

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Alan Wilson

Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

lieferbar ab 14.5.2026.

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EUR 102,93* Aktueller Preis: EUR 102,93

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Key Developments in International Marketing

International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies…

lieferbar innerhalb 2-3 Wochen

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EUR 193,45* Aktueller Preis: EUR 193,45

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Daniel Dan, Thomas Reutterer

Text Analytics in Marketing

Classroom Companion: Business

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

lieferbar ab 8.2.2026.

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EUR 117,33* Aktueller Preis: EUR 117,33

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