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    : Marketing und Business Development in Kanzleien, Buch

    Marketing und Business Development in Kanzleien

    Marketing, Business Development und Public Relations sind unerlässlicher Bestandteil der Unternehmensführung in Wirtschaftskanzleien. Neben traditionellen Marketinginstrumenten beschreiten Kanzleien viele…

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    EUR 74,99*
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    : Key Developments in International Marketing, Buch

    Key Developments in International Marketing

    JIBS Special Collections

    International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially rele…

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    EUR 182,07*
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    : Bringing the Soul Back to Marketing, Buch

    Bringing the Soul Back to Marketing

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    The soul centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its soul . This volume focuses on preserving the soul of marketing …

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    EUR 197,13*
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    : Welcome to The New Normal: Life After The Chaos, Buch

    Welcome to The New Normal: Life After The Chaos

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technolo…

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    EUR 197,13*
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    : Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, Buch

    Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the…

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    EUR 240,94*
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    : Recent Developments in Statistics and Data Science, Buch

    Recent Developments in Statistics and Data Science

    Springer Proceedings in Mathematics & Statistics -Band 398

    This volume presents a collection of twenty-five peer-reviewed articles carefully selected from the contributions presented at the XXV Congress of the Portuguese Statistical Society (2021). Containing sta…

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    EUR 251,89*
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    Martino Lorenzo Fagnani: The Development of Agricultural Science in Northern Italy in the Late Eighteenth and Early Nineteenth Century, Buch

    Martino Lorenzo Fagnani
    The Development of Agricultural Science in Northern Italy in the Late Eighteenth and Early Nineteenth Century

    Italian and Italian American Studies

    The late eighteenth century and subsequent Napoleonic Era witnessed a turning point in the establishment of agricultural science as a well-defined discipline in northern Italy. In this book, Martino Loren…

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    EUR 147,93*
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    : Evolution and Trends of Sustainable Approaches, Buch

    Evolution and Trends of Sustainable Approaches

    Evolution and Trends of Sustainable Approaches: Latest Development and Innovations in Science and Technology Applications provides different trends and approaches within the sustainability framework to as…

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    EUR 186,29*
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    Geoff Isaac: Rethinking Plastics in Product Design, Buch

    Geoff Isaac
    Rethinking Plastics in Product Design

    This book addresses the urgent need to reduce our use of virgin fossil plastics. It provides a framework for designers and manufacturers to re-evaluate their use of plastics and promotes the use of altern…

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    Geoff Isaac: Rethinking Plastics in Product Design, Buch

    Geoff Isaac
    Rethinking Plastics in Product Design

    This book addresses the urgent need to reduce our use of virgin fossil plastics. It provides a framework for designers and manufacturers to re-evaluate their use of plastics and promotes the use of altern…

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    : Handbook of Plant-Based Meat Analogs, Buch

    Handbook of Plant-Based Meat Analogs

    Handbook of Plant-Based Meat Analogs: Innovation, Technology and Quality presents the growing opportunities and challenges of meat substitutes from plant-based resources. Addressing core topics from sourc…

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    EUR 312,58*
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