Trefferliste "Advertising Research" - alle Bücher und CDs

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Advances in Advertising Research XIII

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses …

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Advances in Advertising Research XIV

European Advertising Academy

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

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EUR 186,19* Aktueller Preis: EUR 186,19

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Max Webster

A Million Vacations (Collector's Edition) (Remastered & Reloaded)

When It Comes to capturing the imagination and interest of progressive rock fans then Max Webster must surely be one of the all-time greats. Once you get your head around the fact that they weren’t actual…

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Talia Wolf

Emotional Targeting

CRO expert Talia Wolf proves emotion drives ALL purchases (even B2B). Her framework maps emotional drivers across customer journeys, turning feature-focused campaigns into experiences that connect with th…

lieferbar ab 9.6.2025.

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Jon Cope, Stuart Mayell

Creativity in PR and Communications

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

lieferbar ab 25.11.2025.

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EUR 211,54* Aktueller Preis: EUR 211,54

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