Springer Proceedings In Business And Economics – alle Bücher, Seite 5

Richard Shear,
A History of Brands

Discover the fascinating evolution of branding with Richard Shear's A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world's most recognizabl…

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Laura Mayer
Tryhard

A superstar podcast producer delivers a unique, laugh-out-loud, cry quietly invitation to examine our delusional obsessions with work in this eye-opening book---part memoir, part mentoring, part confessio…

Erscheint bald

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Joanna Jensen
Making Business Child's Play

A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category. From having a viable idea to taking on an established market with a scalable, purpose-led…

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D J Huppatz
Designing Retail Experience in the 21st Century

"This book provides a critical survey of design and retail experience in the 21st century. D. J. Huppatz analyses how corporations design experiences, how we interact with them, and how they align wi…

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Corinne Low
Having It All

NATIONAL BESTSELLERYou're not imagining it: Women aren't getting a good deal at home or at work. We have the evidence to prove it. This book gives you the power to change it.For women in America today, th…

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Jane McManus
The Fast Track

Forthcoming Spring 2025

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D J Huppatz
Designing Retail Experience in the 21st Century

"This book provides a critical survey of design and retail experience in the 21st century. D. J. Huppatz analyses how corporations design experiences, how we interact with them, and how they align wi…

lieferbar in mind. 4 Wochen

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Digital and Information Technologies in Economics and Management

This book addresses issues of networks and systems related to the use of information technologies in economics and management of various sectors. The IV International Scientific and Practical Conference &…

lieferbar innerhalb 2-3 Wochen

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Mark Kingsley
The Pocket Universal Principles of Branding

This pocket-size version ofUniversal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.…

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Melissa Davis, Steve Everhard
More Than a Name

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name, Melissa Davis and Steve…

Erscheint bald

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Geoff Isaac
Rethinking Plastics in Product Design

"This book addresses the urgent need to reduce our use of plastics. Tracing the historical use of plastics through to today, and combining the latest theories and methods from sustainable transition …

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Mark Joseph O'Connell
Canadian Fashion Economies

A rich and vital re-examination of Canadian cultural and commercial history, told through key fashion objects from First Nations, colonial settlers, and contemporary Canadian culture.

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Geoff Isaac
Rethinking Plastics in Product Design

"This book addresses the urgent need to reduce our use of plastics. Tracing the historical use of plastics through to today, and combining the latest theories and methods from sustainable transition …

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Kweilin Ellingrud, Lareina Yee, Maria del Mar Martinez
The Broken Rung

A National BestsellerThe broken rung is more pervasive than the glass ceiling in holding women back from career success. Three McKinsey senior partners offer strategies for overcoming it and fulfilling yo…

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Michael Risku
Following the Fish

The first comprehensive history of commercial fishing and fishing settlements along Minnesota's North Shore shares new conclusions regarding the fishery from 1650 to the present day.North of Duluth, off o…

lieferbar ab 12.5.2026.

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Lois P. Frankel
Nice Girls Don't Get the Corner Office

Since 2004, Dr. Lois P. Frankel's Nice Girls Don't Get the Corner Officehas been an essential resource for women seeking advice and empowerment to stop sabotaging their careers and get ahead in the workpl…

lieferbar ab 24.3.2026.

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Alison Kervin
The Monster of Harrods

'Sensational new book' - MAIL ON SUNDAY'Bombshell book' - THE SUN'Tell-all book' - MAIL ON SUNDAY'Explosive new book'- DAILY MAIL'Kervin is a master storyteller'- THE LONDON STANDARDAN UNFLINCHING EXPOSÉ …

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Alison Fragale
Likeable Badass

NATIONAL BESTSELLER • Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace, full of tips, tricks, and strategies to help secure t…

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Emily Austen
Smarter

"An empowering manifesto for those ready to break free from burnout and redefine what it means to thrive." --- Vanity Fair (UK)Are you stuck in an exhausting struggle for balance between work, f…

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Mimi Bouchard
Activate Your Future Self

FINALLY GET EVERYTHING YOU WANT OUT OF LIFEIn this transformative book, Mimi Bouchard, founder of the revolutionary Activations app, offers simple but powerful strategies to shift every aspect of your lif…

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