Marketing – Bücher, CDs, LPs und mehr, Seite 9

Stacey Lievens, Dan Lievens
Unfakeable Marketing

Marketing Built on Trust, Not Tactics Some of the most meaningful businesses never struggle to deliver results-they struggle to be believed. In a marketplace flooded with AI-generated content and scripted…

lieferbar innerhalb 2-3 Wochen

Buch

Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

International Series in Advanced Management Studies

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

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Klaus Solberg Söilen
Digital Marketing

Springer Texts in Business and Economics

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

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Marketing in the Digital Age

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online dec…

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

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Marketing in the Metaverse

Palgrave Studies of Marketing in Emerging Economies

Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Custome…

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Human and Smart Marketing

European Marketing Academy Insights - Band 1

This is the inaugural volume of the book series "European Marketing Academy Insights", a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research …

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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

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Emmanuel Mogaji
Strategic Marketing Management

This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.D…

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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

lieferbar in mind. 4 Wochen

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Manfred Bruhn
Principles of Marketing

Learn about the principles of marketing -- a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of mar…

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The Impact of Marketing Strategies on Society

Palgrave Studies in Marketing, Organizations and Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

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Michael Kleinjohann
Haptische Werbung. Merchandising. Licensing.

Haptische Werbung, Merchandising und Licensing sind zentrale Instrumente des Marketings und der Marketingkommunikation -- emotional wirksam, multisensuell erlebbar und ebenso vielfältig wie gezielt einset…

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

Buch

Matthias Buntrock, Thomas Kreuzer, Wolfgang Kroeber
Sozialmarketing

Marketing gewinnt auch im Sozialwesen an Bedeutung, allerdings steht hier nicht die Kundenzentrierung im Vordergrund. Analysiert werden vielmehr die jeweiligen Anspruchsgruppen: Leistungsempfangende und -…

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Fab Giovanetti
Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

lieferbar innerhalb 2-3 Wochen

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Praxishandbuch Digitales Management

Dieses umfassende Nachschlagewerk erklärt die digitale und insbesondere KI-basierte Transformation von Marketing und Vertrieb sowie innovative Strategien anhand von konkreten Anwendungsbeispielen. Experte…

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Idil M. Cakim
AI for Marketing

AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and m…

lieferbar in mind. 4 Wochen

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Dan White
The Marketing Inspiration Book

The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the …

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Blu-ray Disc

Mark Palmer
The Work Smarter Guide to Marketing

'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hust…

lieferbar in mind. 4 Wochen

Buch

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