Trefferliste "Marketing" - alle Bücher, CDs, LPs und mehr

Andrew Corcoran

Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Andreas Fuchs

MarTech, AI, & Automation: The Future of Marketing

Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial I…

Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

Nasir Salari

Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with …

Nasir Salari

Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with …

Dobromir Kirilov Stoyanov

Retail Marketing Management

This textbook presents retail marketing management as a clear four-step process: analyzing the business environment, planning the retail marketing strategy, executing retail programs, and controlling perf…

Thomas Kurz, Patricia Müller

Kaufmann/Kauffrau für Marketingkommunikation. Lernkarten

Diese Lernkarten bereiten Sie umfassend auf die beiden wichtigen Prüfungsfächer der schriftlichen Abschlussprüfung vor.Das Beste: Kapitel, die mit (ZP + AP) markiert sind, enthalten auch Fragen, die bei d…

Shiv Singh

Marketing with AI for Dummies

Put AI to work to achieve your marketing goalsAn estimated 88% of marketers already use AI daily, and they're seeing real results in content creation, brand awareness, and sales. Marketing with AI For Dum…

Greg Kihlstrom

Marketing Technology Platforms

No detailed description available for "Marketing Technology Platforms".

Katie King

AI Strategy for Sales and Marketing

What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth? The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insi…

Contemporary Issues in Sports Marketing

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.Marketing was one of the first topics to at…

B.R.E.T.O.N.S

B.R.E.T.O.N.S

Rhea Freeman

Big Brand Marketing

Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?In an era where internet virality can make or break your business, original marketing is essential to your bran…

Philip Kotler, Waldemar Pfoertsch

B2B Brand Management

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

Juliet Brooks

A Mermaid in Marketing

A Mermaid in Marketing is a laugh-out-loud romantic fantasy novel where a new hire must find her footing in her magical workplace-and maybe true love at the same time, from the author of A Fae in Finance …

Joseph H. Hancock, Patricia Mink Rath, Penny Gill, Richard Petrizzi

Marketing Fashion

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Cross-Cultural Perspective, second edition, prese…

Xiaojing Dong

Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …

The Bloomsbury Handbook of Entrepreneurial Marketing

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume.Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneursh…

Kamilla Jones

International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…