Management For Professionals – alle Bücher, Seite 2

Business Secrets Management

Did you know that the mishandling of business secrets can cost companies millions, yet the right strategies can unlock untapped value? To navigate this critical aspect effectively, this book provides prac…

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Understanding Türkiye's Real Estate Markets

Management for Professionals

This volume discusses the characteristics of the Turkish real estate market from different perspectives and presents the current legal, economic, and institutional framework for real estate activities in …

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Gary L. Frazier
Marketing and Channel Management for Low Brand Equity Firms

Management for Professionals

This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing stra…

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Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis
Transparency and Corporate Washing in the Age of Sustainability

Management for Professionals

This book provides a comprehensive analysis of the various frameworks associated with financial corporate washing. It examines the factors influencing these practices and explores their connection to envi…

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Regina Tendayi, Larry M. Starr
Systemic Human Resource Management

Management for Professionals

This book introduces Systemic Human Resources Management (Sys HRM) as the much-needed answer to people management in a complex context. It reframes human resource management through the lens of complexity…

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Raphael H Cohen
Driving Employee Engagement

Management for Professionals

Engaged employees don't just perform better---they drive higher profits, are proud ambassadors of their organization, and find real fulfillment in their work. Yet, many leadership books offer rigid formul…

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Mario Vanhoucke
Data-Driven Project Management with Python

Management for Professionals

This book explores how project scheduling, risk analysis and control can be understood, tested and taught through data-driven experimentation. It presents 10 Python-based example experiments that guide re…

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Thomas Dobbelstein, Wibke Heidig
Market Research for SMEs

Management for Professionals

A reliable data foundation is the cornerstone of sound management decisions. Market research serves as a vital source of data and insights on customers, competitors, and markets. This book provides a conc…

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Holistic Innovation

Management for Professionals

Companies and institutions face complex challenges due to ongoing societal changes that are unpredictable and dynamic, making the urgency for sustainable development impossible to ignore. The focus has sh…

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Digital Advertising and Consumer Behavior

Management for Professionals

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising te…

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Ben Vinod
The Era of Airline Revenue Management with Offers and Orders

Management for Professionals

This book is focused on the airline revenue management transition to offers and orders, where airlines aspire to become retailers. This is a transition from base fare economics to selling personalized bun…

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Javier Papa
The Other Latecomers

Management for Professionals

In recent years, developing countries have seen the emergence of successful and innovative firms, albeit often with state support. Argentina, which faces challenges including industrial decline and macroe…

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Business Success in Africa

Management for Professionals

This edited book combines academic and managerial insights on achieving business success in Sub-Saharan African markets. It offers a holistic view of business in Africa by addressing key elements of a bus…

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John Hanley
On Operational Gaming, Vol. 2

Management for Professionals

This book is the second part of a two-volume set that provides a foundation in operational gaming, the use of games to inform plans and sound decisions. Whereas the first volume provided foundations for t…

lieferbar ab 14.10.2026.

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Bogdan Lent
Cybernetic Approach to Project Management - Volume 1

Management for Professionals

Master project management with a practice-driven approach built on 50 years of experience. As Volume I of a three-volume compendium, this book presents a holistic, cybernetic perspective that enables adap…

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Junsong Tian, Jacky Jianrong Chen
Renewal and Expansion

Management for Professionals

This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-…

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Martin A. Bader, Oliver Gassmann, Mark James Thompson
Patent Management

Management for Professionals

Innovation must translate into tangible value to sustain competitive advantage. As AI accelerates invention and global patenting shifts eastward, managing intellectual property (IP) is now as vital as ove…

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Bruce Garvey, Adam D. M. Svendsen
Navigating Uncertainty Using Foresight Intelligence

Management for Professionals

This book brings together a diverse range of findings on current and emerging business concerns when the authors were developing a series of 12 working Analytic Research Consortium (ARC) White Papers. It …

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Dynamic Change Management

Management for Professionals

This book offers a new perspective on change projects in organizations. While traditional approaches of analysis, planning, and implementation can be too slow and unsatisfactory in dynamic environments, t…

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John Hanley
On Operational Gaming, Vol. 1

Management for Professionals

This book is the first part of a two-volume set that provides a foundation in operational gaming, the use of games to inform plans and sound decisions. It starts by discussing the ontogeny of games as the…

lieferbar ab 14.10.2026.

Buch

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