Kogan Page – alle Bücher, Seite 2

Daniel Dobrygowski
Technology Governance

Making the right decisions about emerging technology is a challenge for every business. It requires senior leaders to balance their desire to encourage innovation with the financial, reputational and oper…

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Ruth Dowson, Bernadette Albert, Dan Lomax
Event Planning and Management

This textbook provides step-by-step guidance for planning, designing and delivering successful events.An indispensable resource for students studying events management, as well as early-stage practitioner…

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David Edwards
The Strategic Workforce Planning Handbook

Design and implement a strategic workforce plan to meet your business goals with this practical guide written for senior HR practitioners.

lieferbar ab 27.1.2026.

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Ben Eubanks
Artificial Intelligence for HR

Artificial intelligence is changing the world of work. How can HR professionals understand the variety of opportunities AI has created for the HR function and how best to implement these in their organiza…

lieferbar ab 30.9.2025.

Buch

Jonathan Ferrar, David Green
The Value of People Analytics

Understand how to use people analytics to drive business results and gain competitive advantage.

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Tonya Fitzpatrick
Destination Stewardship

Tourism is often seen as a driver of economic growth, but it can also be a force for environmental harm, cultural erosion and economic inequity. Destinations across the world are now facing the consequenc…

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

lieferbar ab 30.12.2025.

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

lieferbar ab 3.12.2025.

Buch

Paul Hague
Market Research in Practice

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.

lieferbar ab 30.12.2025.

Buch

Katie Hart
Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

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Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.

Buch

Charlotte Henry
Streaming Wars

From Blockbuster's fall to Netflix's rise, the high-stakes battles shaping the future of media are far from over. Streaming Wars reveals the power plays, deals and cultural shifts that transformed enterta…

lieferbar ab 28.10.2025.

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Charlotte Henry
Streaming Wars

Streaming broadcasters have given consumers all the content they could ever want. But at what cost?In Streaming Wars, journalist Charlotte Henry explores the seismic shifts behind the rise of platforms li…

lieferbar ab 3.10.2025.

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Prianka Jaidka
HR Essentials Explained

This book provides early career HR professionals with essential information and advice to succeed in their careers.HR Essentials Explained bridges the gap between the theory they may have learnt and the s…

lieferbar ab 30.9.2025.

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Joanna Jensen
Making Business Child's Play

Joanna Jensen is the founder of the British multi-award winning, baby and child personal care brand, Childs Farm. Created in 2010 as a solution to her own daughter's sensitive and eczema-prone skin, every…

lieferbar ab 30.9.2025.

Buch

Joanna Jensen
Making Business Child's Play

Joanna Jensen is the founder of the British multi-award winning, baby and child personal care brand, Childs Farm. Created in 2010 as a solution to her own daughter's sensitive and eczema-prone skin, every…

sofort lieferbar

Buch

Gillian Jones, Ro Gorell
50 Top Tools for Coaching

Packed with exercises, models, checklists and templates, this book guides you through assessing client needs, choosing the right tools for each situation and delivering coaching with confidence and effect…

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Kamilla Jones
International Fashion Marketing

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

lieferbar ab 27.1.2026.

Buch

Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

lieferbar innerhalb 1-2 Wochen

Buch

Simon Kingsnorth
Marketing in Web 3.0

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industr…

lieferbar innerhalb 2-3 Wochen

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