Trefferliste "Kogan Page Ltd" - alle Bücher

Ihre Suche nach "Kogan Page Ltd" (Bücher) ergab 76 Treffer.

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Tonya Fitzpatrick
Destination Stewardship

Tourism is often seen as a driver of economic growth, but it can also be a force for environmental harm, cultural erosion and economic inequity. Destinations across the world are now facing the consequenc…

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Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketing plans that focus on building genuine connections with your customers is the perfec…

lieferbar ab 30.12.2025.
Buch
Aktueller Preis: EUR 131,97

Paul Hague
Market Research in Practice

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview …

lieferbar ab 30.12.2025.
Buch
Aktueller Preis: EUR 61,26

Katie Hart
Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

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Peter Hawkins
Leadership Team Coaching

Organizations achieve their greatest success when the teams driving their performance work collaboratively and maintain a dynamic relationship with the wider organization. For those involved in developing…

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Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.
Buch
Aktueller Preis: EUR 46,09

Charlotte Henry
Streaming Wars

From Blockbuster's fall to Netflix's rise, the high-stakes battles shaping the future of media are far from over. Streaming Wars reveals the power plays, deals and cultural shifts that transformed enterta…

lieferbar ab 28.10.2025.
Buch
Aktueller Preis: EUR 64,81

Ali Hessami, Nell Watson
Safer Agentic AI

Ensure the most-advanced AI systems are implemented in a responsible way that furthers innovation and prevents risks with this actionable guide.Safer Agentic AI provides senior professionals with the skil…

lieferbar ab 27.1.2026.
Buch
Aktueller Preis: EUR 50,51

Gillian Jones, Ro Gorell
50 Top Tools for Coaching

Packed with exercises, models, checklists and templates, this book guides you through assessing client needs, choosing the right tools for each situation and delivering coaching with confidence and effect…

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Kamilla Jones
International Fashion Marketing

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

lieferbar ab 27.1.2026.
Buch
Aktueller Preis: EUR 61,26

Nicholas Kelly
The AI-driven Data Team

Rapidly transform your analytics teams to deliver AI-driven insights. The AI-driven Data Team by Nicholas Kellyis a proven-to-work playbook for data and analytics leaders who want to align analytics capab…

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Nicholas Kelly
The AI-driven Data Team

Rapidly transform your analytics teams to deliver AI-driven insights. The AI-driven Data Team by Nicholas Kellyis a proven-to-work playbook for data and analytics leaders who want to align analytics capab…

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Buch

Hanne Knight, Lizette Vorster
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar ab 27.1.2026.
Buch
Aktueller Preis: EUR 61,26

Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

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Kent Le
Luxury Marketing

Luxury Marketing provides students with practical insights into marketing luxury brands, incorporating the latest trends including digital innovation, sustainability and globalization.While luxury is ofte…

lieferbar ab 24.2.2026.
Buch
Aktueller Preis: EUR 60,62

Stephanie Marsh
User Research

Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answer…

lieferbar ab 30.12.2025.
Buch
Aktueller Preis: EUR 50,51

Emmet McLoughlin, Natasha Stait
Research Methods for Tourism, Hospitality, Leisure and Events

Ideal for upper-level undergraduate and postgraduate students, Research Methods for Tourism, Hospitality, Leisure and Events combines foundational research principles with practical, industry-specific app…

lieferbar ab 24.2.2026.
Buch
Aktueller Preis: EUR 75,15

April Merenda
Food and Beverage Management

Food and Beverage Management provides undergraduate tourism, hospitality and events mangement students with a comprehensive overview of food and beverage operations alongside broader trends, including tec…

lieferbar ab 30.12.2025.
Buch
Aktueller Preis: EUR 203,96

Kamila Miller
Data-Driven Marketing Strategy

How can organizations create actionable marketing strategies that are innovative and driven by data? This textbook provides students with a comprehensive, step-by-step framework to harness data for market…

lieferbar ab 24.2.2026.
Buch
Aktueller Preis: EUR 60,62

Rachel Miller
Successful Change Communication

Internal communication professionals and HR professionals need to know how to plan, devise and deliver successful change communication. However, many practitioners struggle to know how to communicate chan…

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Buch
Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.