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Marke und digitale Medien

Die Autorinnen und Autoren dieses Buches diskutieren klassische und neuere Konzepte sowie theoretische und operative Ansätze zur Führung von Marken und geben einen Überblick über den aktuellen Stand der D…

lieferbar ab 13.4.2025.

Buch

EUR 54,99*

Marcus Sheridan
Endless Customers

A proven framework to propel your organization into a top market position Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by…

lieferbar ab 15.4.2025.

Buch

EUR 31,40*

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your brand message and connect with your customers There's no way around it-social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing…

lieferbar ab 6.5.2025.

Buch

EUR 41,38*

W. David Stephenson
The Future is Smart

Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhere---embedded in interconnected devices we'll use every day.

lieferbar innerhalb 2-3 Wochen

Buch

EUR 25,77*

Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 54,93*

Amelia Sordell
The Personal Branding Playbook

YOU DON'T NEED TO BUILD YOUR PERSONAL BRAND, BUT YOUR OPPORTUNITIES ARE NORMALLY A LOT BETTER IF YOU DO Everyone has a personal brand. You have a personal brand with your colleagues; you have a personal b…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 21,44*

Gary Vaynerchuk
Day Trading Attention

"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies groun…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 41,38*

Chris Dixon
Read Write Own

NEW YORK TIMES BESTSELLER • A potent exploration of the power of blockchains to reshape the future of the internet—and how that affects us all—from influential technology entrepreneur and startup investor…

lieferbar ab 18.2.2025.

Buch

EUR 18,95*

Tahir M Nisar
Personalization and Digital Social Markets

"Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overa…

lieferbar ab 20.2.2025.

Buch

EUR 163,55*

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

Rogue Money and the Underground Economy

This easy-to-use guide covers the history, development, and current workings of cryptocurrency and the underground economy, both in the United States and around the world.

lieferbar ab 23.1.2025.

Buch

EUR 42,94*

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.

Buch

EUR 173,65*

Shiv Singh
Marketing with AI for Dummies

Boost your output with AI It's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. T…

sofort lieferbar

Buch

EUR 30,90*

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald

Buch

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 52,42*

Nathan Grayson
Stream Big

The definitive story of the streaming platform Twitch told through the lives of its biggest creators, providing a portrait of how the booming livestream ecosystem is reshaping technology, entertainment, b…

lieferbar ab 18.2.2025.

Buch

EUR 30,40*

Frank Rose
The Sea We Swim in

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executi…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 22,94*

Russell Brunson
Expert Secrets

"In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expert…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 19,93*

Areej Abuali
Community Building for Marketers

Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth.

lieferbar ab 25.3.2025.

Buch

EUR 145,86*

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.