Eurasian Studies In Business And Economics – alle Bücher, Seite 6

Mark Gawne
Motivations for Refusal

A sharp and comprehensive critique of the postworkerist school of autonomist Marxism.Motivations for Refusal develops a critical account of how the affective politics of capital and class are formed and c…

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Operations Research and Management

Springer Texts in Business and Economics

This textbook introduces quantitative methods in operations management based on operational research. Written for undergraduate and graduate students as well as practitioners, this book serves as a valuab…

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Tarpley Hitt
Barbieland

"A rollicking tale of how Mattel spied, copied, and stole its way to market dominance, then fought with military intensity to compel us to buy more and more." ---The New York TimesThe secret his…

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Reshaping Corporate Communication

The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. With an introduction to the evolving landscape of Public Relations …

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Digital Advertising Evolution

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising- in practice, communication, and commercial process…

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Joanna Jensen
Making Business Child's Play

A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category. From having a viable idea to taking on an established market with a scalable, purpose-led…

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Sabine Lettmann
Designing Circular Fashion Products and Systems

Bloomsbury Visual Arts

Circularity in fashion is more than a strategy for reducing waste - it is an opportunity to reimagine how to collectively align fashion products and systems with Nature.In Designing Circular Fashion Produ…

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Artificial Intelligence in the International Film and Audiovisual Media Industries

This edited volume explores the transformative impact of artificial intelligence (AI) on the film and audiovisual media industries.Up to now, discussion of this topic has largely dwelled on a few discrete…

lieferbar ab 7.8.2026.

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Reshaping Corporate Communication

The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. With an introduction to the evolving landscape of Public Relations …

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Stan Cox
Anthropause

A rallying cry to save the Earth with an "anthropause"---a term that can apply to any broad rollback of economic activity that gives nature room to recover and flourish. "An iconoclast of t…

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Dominique Falla
The K-Pop Content Strategy

In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engage…

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Nick Foster
Could Should Might Don't

An invaluable guide for how to think-and not to think-about the future, from one of the leading futurists of our time.You might not know the name Nick Foster, but after just a moment of googling you'll re…

lieferbar ab 25.8.2026.

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Hooch and Hard Liquor in East Asia

Liquor has become a "party" in East Asia - a beverage phenomenon popular among countries throughout the region. But, in fact, each country of East Asia has experienced a different evolution of s…

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Bob Rogers
Deep Story

"Walt Disney once said, 'We keep moving forward.' Few people exemplify this mission as well as industry legend Bob Rogers. For more than four decades, Rogers has been a supreme storyteller and creato…

lieferbar ab 8.9.2026.

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Ashok Kumar, Mira K Desai
Indian Media

This book offers an extensive study of Indian media, exploring its development through socio-cultural, economic, and political lenses while connecting these interrelated spheres. It inspects the history, …

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Christopher Ridgway
Castle Howard

Scala Arts & Heritage Publishers Ltd

Official illustrated guide to Britain's finest country house.Castle Howard is often said to be Britain's most sublime country house, recognised worldwide as the location for Brideshead Revisited and Bridg…

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Caroline A Wanga
I'm Highly Percent Sure

In this rich, transparent, and witty memoir, the Co-Founder of WangaWoman LLC, current President & CEO of Essence Ventures, and ambassador of authenticity navigates the lifelong battle between her int…

lieferbar ab 4.5.2027.

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Rudi de Vries
Comparative Dynamics in the Comics Industry

Due to the enormous cultural and economic impact of the Marvel movies, manga, and anime, research on the comics industry is growing, but has focused primarily on the US and Japan. This book focusses on th…

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Ioanna Karagiorgou
Male Lifestyle Influencers Promoting Mental Health

This book critically examines the intersection of influencer marketing, mental health promotion, and contemporary constructions of masculinity.Focusing on male influencers in the United Kingdom, this stud…

lieferbar ab 5.8.2026.

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Jonathan Hardy, Iain Macrury, Patricia Núñez Gómez
Mapping the Media-Marketing Ecology

This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media- marketing integration.Drawing on…

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