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Mackil
The Label Effect: How Transparency Drives Consumer Choice in Food Production

Food labels are more than just ingredient lists; they're powerful tools shaping consumer choices. Transparency on these labels drives a revolution in food production. Firstly, transparency empowers consum…

lieferbar innerhalb 2-3 Wochen

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EUR 28,24*

Iain M. Banks
Consider Phlebas

A stunning new reissue edition of Consider Phlebas - a space opera of stunning power and awesome imagination, from the modern master of science fiction, Iain M. Banks

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EUR 10,77*

Frustration

Our Decisions

Frustration sind zurück und schon nach den ersten Takten wissen wir, wo es hin geht. Und obwohl wir uns genau das wünschen, wird wieder ein anderer Weg als zuvor gewählt, angetrieben von einem ursprünglic…

Artikel am Lager

EUR 24,99*

Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

lieferbar innerhalb 2-3 Wochen

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EUR 51,19*

Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Electronic Commerce & Digital Markets -Band 16

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

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EUR 49,99*

Consumer Policy from Below

Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the …

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EUR 87,60*

Peter Singer
Consider the Turkey

"Each year, Peter Singer, the philosopher, ethicist, and Animal Rights activist, teaches a large undergraduate class on Ethics. In advance of the Thanksgiving holiday in America, he gives a lecture to his…

lieferbar in mind. 4 Wochen

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EUR 11,17*

Richard Shear,
A History of Brands

A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.

Erscheint bald

Buch

The Cambridge Handbook of AI and Consumer Law

A first of its kind book with a breadth of coverage on the relationship between Artificial Intelligence and consumers from legal, social, and ethical perspectives. Experts from across law, ethics, philoso…

lieferbar innerhalb 2-3 Wochen

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EUR 257,51*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

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EUR 52,42*

Oliver Baez Bendorf
Consider the Rooster

"Amidst the Covid-19 Pandemic, the aftermath of George Floyd's murder by police, and the resulting upsurge in reactionary right- wing militia violence, a neighbor in Kalamazoo, Michigan threatens to call …

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EUR 20,94*

Zontee Hou
Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

lieferbar innerhalb 2-3 Wochen

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EUR 168,35*

The Transformation of Consumer Law and Policy in Europe

This book analyses the transformation of consumer law and policy in Europe from 4 perspectives: first, the temporal transformation, i.e., changes that can be tracked from the turn of the millennium; secon…

Erscheint bald

Buch

Eugene Y. Chan
Consumer Behavior in Practice

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing act…

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EUR 73,96*

Prevention of the Biological Contamination of Food

This book deals with risk management by focusing on microbiological risks. Throughout the food chain, foodstuff may be exposed to dangerous agents that can potentially affect its quality and thus the heal…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 211,54*

Alice Harter,
Impact of Delivery Time on Consumer Behavior in Quick Commerce

Electronic Commerce & Digital Markets -Band 14

Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards…

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EUR 19,99*

Cecilia Grieco
Consumer Behavior in the Sharing Economy

Contributions to Management Science

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive vi…

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EUR 109,51*

Disruption, Innovation and Re-Alignment in UK Consumer Law and Policy

This book sets out the future directions for UK consumer law and policy. After decades of EU-driven development, the continuous improvement of UK consumer law and policy has stalled after Brexit. Yet, th…

Erscheint bald

Buch

The Raconteurs

Help Us Stranger

Comeback nach elf Jahren Elf Jahre haben ihre Fans auf diese Nachricht gewartet: The Raconteurs sind zurück und sie haben ein neues Album im Gepäck: »Help Us Stranger« heißt die dritte Platte der Bluesroc…

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EUR 8,99*

Pascale Massot
China's Vulnerability Paradox

In China's Vulnerability Paradox, Pascale Massot presents an original framework to examine the uneven transformations in global commodity markets resulting from the dramatic, contemporary expansion of Chi…

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EUR 49,26*

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