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Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

lieferbar innerhalb 2-3 Wochen

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Zhen Chen
Tourists, Consumer Contracts and Private International Law in China

Ius Gentium: Comparative Perspectives on Law and Justice - Band 123

This book explores the intersection of consumer contracts and private international law, with a specific focus on tourists in China. The primary aim is to analyze how private international law addresses c…

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Picking Winners

Politically independent central banks such as America's Federal Reserve have enormous sway over the financial lives of citizens globally and often affect citizens differently according to their wealth. In…

lieferbar innerhalb 2-3 Wochen

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Gail Simone
Red Sonja: Consumed

Bestselling comic book author and screenwriter Gail Simone makes her novel-writing debut with Red Sonja: Consumed - an epic fantasy novel featuring a cult icon: the red-headed barbarian warrior known as '…

sofort lieferbar

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The Power of Consumer Creativity

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of con…

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Consumer Behaviour in Contemporary Tourism Research

Routledge Research Companions in Business and Economics

This book provides a comprehensive and contemporary exploration of consumer behaviour in tourism, offering interdisciplinary perspectives that connect theory, research, and real-world industry practices t…

lieferbar ab 26.10.2026.

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Nastasia Gallitz
Influences of Platform Design on Consumer Behavior on Digital Platforms

Electronic Commerce & Digital Markets - Band 21

Digital platforms have fundamentally changed how consumers search for, evaluate, and purchase products. Through design mechanisms such as rankings, recommendations, and information provision, platforms ac…

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Digital Advertising and Consumer Behavior

Management for Professionals

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising te…

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Gail Simone
Red Sonja: Consumed

"Gail Simone writes like a storm gathering. Thunder is coming!" ―John Scalzi, New York Timesbestselling author"Fierce and fascinating. This is the story Red Sonja has always deserved. Unmis…

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Iain M. Banks
Consider Phlebas

Culture

A stunning new reissue edition of Consider Phlebas - a space opera of stunning power and awesome imagination, from the modern master of science fiction, Iain M. Banks

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Convers Francis
Three Discourses Preached Before the Congregational Society in Watertown

Reprint of the original, first published in 1836. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

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Adrienne Steffen, Susanne Doppler
Minimalistic Consumer Behavior

Business Guides on the Go

In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movem…

lieferbar innerhalb 2-3 Wochen

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Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

Buch

Feifei Yang
AI and Consumer Interaction in Business

Management for Professionals

This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utili…

lieferbar innerhalb 2-3 Wochen

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European Parliament and Council of the European Union
Directive (EU) 2020/1828 of the European Parliament and of the Council of 25 November 2020

This text edition contains the full text of the following EU legal act:Directive (EU) 2020/1828 of the European Parliament and of the Council of 25 November 2020 on representative actions for the protecti…

lieferbar innerhalb 2-3 Wochen

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Oliver Hoffmann
Rethink Consumption

Free from Consumption Compulsions - A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a prac…

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Food Biodiversity and Consumer Engagements

Sustainable Development and Biodiversity - Band 46

The book explores how biodiversity in food systems can be strengthened through informed and intentional consumer action. Moving beyond traditional supply-side approaches, this edited volume positions cons…

lieferbar innerhalb 2-3 Wochen

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Deniz Lefkeli
The Corporate Gaze

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

lieferbar innerhalb 2-3 Wochen

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Jennifer Grant,
Consider the Lilies

Learn about colors and God's love in this picture book celebration of spring, with lyrical text by an award-winning author and gorgeous art from a #1 New York Times bestselling illustrator.On a bright spr…

lieferbar innerhalb 1-2 Wochen

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Collection and Analysis of Text Data in Sensory and Consumer Science

Understanding how consumers truly perceive products is at the heart of sensory and consumer science. While traditional surveys rely on limited, predefined response options, open-ended questions invite par…

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