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Mackil
The Label Effect: How Transparency Drives Consumer Choice in Food Production

Food labels are more than just ingredient lists; they're powerful tools shaping consumer choices. Transparency on these labels drives a revolution in food production. Firstly, transparency empowers consum…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,24*

Richard Shear,
A History of Brands

A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.

lieferbar ab 22.7.2025.

Buch

EUR 26,43*

Michael Lewis
Fandom Analytics

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations ability to create and manage fandom. This book explores fandom from a marketing perspectiv…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 29,86*

Immanuel Kim
Rebranding North Korea

"Everything for the people, everything according to the people!" --Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its citizens. This s…

lieferbar ab 31.7.2025.

Buch

EUR 70,28*

Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 204,83*

Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 51,19*

Peter Singer
Consider the Turkey

"Each year, Peter Singer, the philosopher, ethicist, and Animal Rights activist, teaches a large undergraduate class on Ethics. In advance of the Thanksgiving holiday in America, he gives a lecture to his…

lieferbar in mind. 4 Wochen

Buch

EUR 11,70*

Gail Simone
Red Sonja: Consumed

"Gail Simone writes like a storm gathering. Thunder is coming!" ―John Scalzi, New York Times bestselling author "Fierce and fascinating. This is the story Red Sonja has always deserved. Unmissable." ––Fe…

Erscheint bald

Buch

Consumer Policy from Below

Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 87,60*

The Transformation of Consumer Law and Policy in Europe

This book analyses the transformation of consumer law and policy in Europe from 4 perspectives: first, the temporal transformation, i.e., changes that can be tracked from the turn of the millennium; secon…

lieferbar ab 19.6.2025.

Buch

EUR 96,63*

Joseph Zissels
Consider My Inmost Thoughts

This book represents different aspects of the publishing of the former Soviet political prisoner and Jewish-Ukrainian public intellectual Joseph Zissels.

lieferbar innerhalb 2-3 Wochen

Buch

EUR 49,90*

Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Electronic Commerce & Digital Markets -Band 16

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 49,99*

The Cambridge Handbook of AI and Consumer Law

A first of its kind book with a breadth of coverage on the relationship between Artificial Intelligence and consumers from legal, social, and ethical perspectives. Experts from across law, ethics, philoso…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 261,06*

Dawes

Passwords

»Passwords« heißt das sechste Studioalbum von Dawes, welches via HUB Records erscheint. Die Folk-und Indie-Rock Band aus Californien hat sich für Passwords mit Produzent Jonathan Wilson wiedervereint, der…

umgehend lieferbar, Bestand beim Lieferanten vorhanden

EUR 15,99*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 52,42*

Oliver Baez Bendorf
Consider the Rooster

"Amidst the Covid-19 Pandemic, the aftermath of George Floyd's murder by police, and the resulting upsurge in reactionary right- wing militia violence, a neighbor in Kalamazoo, Michigan threatens to call …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 21,44*

Zontee Hou
Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 169,98*

Doris Webster, Mary Alden Hopkins
Consider the Consequences

You decide what the characters do--and who they end up with--in this interactive 1930s romantic time capsule that paved the way for Choose Your Own Adventure! 43 HAPPILY (N)EVER AFTERS: Play as a party ga…

lieferbar ab 5.8.2025.

Buch

EUR 20,43*

Prevention of the Biological Contamination of Food

This book deals with risk management by focusing on microbiological risks. Throughout the food chain, foodstuff may be exposed to dangerous agents that can potentially affect its quality and thus the heal…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 214,07*

Eugene Y. Chan
Consumer Behavior in Practice

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing act…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 73,96*

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