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Marketing Cases from Emerging Multinational Enterprises (eMNEs)

Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinati…

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Charlotte Hulme

Corporate Climate Action, Transnational Politics, and World Order

This book explores the origins and significance of the corporate climate action phenomenon, which has attracted increased attention in recent years. It examines how and why, during the 2010s, American, Ge…

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EUR 136,55* Aktueller Preis: EUR 136,55

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