Advertising – Bücher, CDs, LPs und mehr, Seite 6

Kevin L Ferguson, Melissa Lenos
Generation X

"This all-in-one resource provides an illuminating overview of Generation X and its enduring impact on American life in such realms as music, television and film, literature, advertising, and societa…

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Edition Fischer-Dieskau Vol.4 (Audite)

Dietrich Fischer-Dieskau, Hertha Klust

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Alex Ruiz de Villa
Causal Inference for Data Science

From the Back Cover:Causal Inference for Data Science introduces data-centric techniques and methodologies you can use to estimate causal effects. The book dives into the relationship between causal infer…

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Approximation and Online Algorithms

This book constitutes the refereed proceedings of the 22nd International Workshop on Approximation and Online Algorithms, WAOA 2024, held in Egham, UK, during September 5-6, 2024.The 15 full papers includ…

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Hello Image

How are design products presented? How do designers, photographers, graphic artists and companies work together? This publication visualises the creative collaboration of various actors from these fields,…

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Martin Block, Frank Mulhern, Larry Degaris, Don Schultz
Rethinking Retail

Martin Blockis a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analy…

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

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Digital Literacy as a Catalyst for Critical Thinking

Media Literacies.- The Proliferation of Disinformation in the Information and Communication Age: "News Literacy" as a Framework for Critical News Reception.- Media Literacy in News from World Wa…

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

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Jeffrey L Kallen
Linguistic Landscapes

"Visible language is pervasive in everyday life - in signs, advertising billboards, street and place names, commercial logos and slogans, and language art. The field of linguistic landscapes draws on…

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Giuliano Santangeli Valenzani
Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississip…

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Giuliano Santangeli Valenzani
Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississip…

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Biomedical Visions

We live in an age of biomedical visions. There seems to be no end to the demystification of the body through visualization technologies and the promise of health is irresistible. Yet alongside these promi…

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Neil Cohn, Joost Schilperoord
A Multimodal Language Faculty

Natural human communication is multimodal. We pair speech with gestures, and combine writing with pictures from online messaging to comics to advertising. This richness of human communication remains unad…

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Joseph Conrad,
Chance

Published in 1914, Joseph Conrad's Chance, with its female protagonist, Flora de Barral, and happy ending, represented a new departure in his writings. Aided by the robust advertising efforts of his Ameri…

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Bruce M. Z. Cohen
Culture and Society

Split across two sections on key theory and key issues, this introductory textbook encourages students to think critically about culture and society by engaging with the main theoretical debates which dis…

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar ab 27.1.2026.

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Christian Kroer
Games, Markets, and Online Learning

This book presents a modern introduction to the field of algorithmic game theory. It places a heavy emphasis on optimization and online learning (a subdiscipline of machine learning), which are tools that…

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Christian Kroer
Games, Markets, and Online Learning

This book presents a modern introduction to the field of algorithmic game theory. It places a heavy emphasis on optimization and online learning (a subdiscipline of machine learning), which are tools that…

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Olaf Hoffjann
The Flight into Strategic Ambiguity

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of…

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