Trefferliste "Advertising" - alle Bücher, CDs, LPs und mehr

Edd Applegate

Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

Alex Schultz

Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

Alex Schultz

Click Here

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.Growth is good. But how do you achieve growth for your …

Michael Farmer

Madison Avenue Revisited

The explosive book that reveals in detail the astonishing decline of the advertising industry in the digital age -- and the management efforts to cover it up!This is a critical, deep-dive examination into…

Cécile Armand

Between Public and Market

Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai's press and urban life during the pre-communist era…

Lu Chekowsky

Don't Buy What I'm Selling

Part memoir, part manifesto, this is the "fascinating, smart, and hilarious look" (Christie Tate) of a woman determined to go deep inside advertising so she could save the world---and herself. W…

Peter Thomas

Die Weibchen / Oh Happy Day / Engel, die ihre Flügel verbrennen

Anlässlich des 90. Geburtstags von Peter Thomas am 1. Dezember 2015 veröffentlicht das Label Allscore eine Doppel-CD mit den kreativsten Aufnahmen des Soundtrack-Komponisten. Die Veröffentlichung macht ei…

Robert Daniel,

How brand teasing works across different cultures

Background While globalization fosters connectivity between people, consumers, and brands, cultural differences continue to shape how messages are perceived. Humor is widely recognized as an effective adv…

Steven Heller,

All-American Ads of the 2000s

Nach den Terroranschlägen vom 11.September 2001 war der amerikanische Glaube an die eigene Unverwundbarkeit tief erschüttert. Die Dotcom-Blase war geplatzt, das Land führte Krieg gegen den Irak, und die Ö…

All-American Ads of the 30s

Treten Sie ein in die Welt der amerikanischen Werbung der 1930er Jahre, in der kühne Versprechungen, cleveres Design und mehr als nur ein Hauch von Wunschdenken das Land durch die Große Depression träumen…

Utopia daydream

A Slight Disturbance In My Mind: The British Proto-Psychedelic Sounds Of 1966

Während »Rubber Soul«, »See My Friends« und »Still I’m Sad« im Jahr 1965 die Ambitionen des Britischen Pop verdeutlichten, wurde 1966 noch Tumult-reicher, als Experimente und Innovation auf ein neues Leve…

Max Webster

A Million Vacations (Collector's Edition) (Remastered & Reloaded)

When It Comes to capturing the imagination and interest of progressive rock fans then Max Webster must surely be one of the all-time greats. Once you get your head around the fact that they weren’t actual…

Steven Heller,

All-American Ads of the 60s

Der amerikanische Optimismus der 50er Jahre hält noch immer an, die Konsumenten kaufen was das Zeug hält, und das Rennen um die erste Mondlandung wird sich in Kürze entscheiden. Die Anzeigenwerbung der Sw…

Liquid Death

The Art of Liquid Death

The Art of Liquid Death is a visually explosive deep dive into the punk-spirited artwork that has transformed Liquid Death from a simple can of mountain water into a full-scale cultural phenomenon.Built o…

Allison J Steinke, Haseon Park

Brand Thinking

What does it mean to make a brand "believable," and why should we care?In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovat…

Matt Britton

Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

Jean-Noël Kapferer, Vincent Bastien

The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

Mark Kingsley

The Pocket Universal Principles of Branding

This pocket-size version ofUniversal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.…