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Walter Wymer
Strategic Brand Management for Small Businesses

Chapter 1:Introduction.- Chapter 2:Conceptual Foundations.-Chapter 3:The Brands Identity.- Chapter4: Managing the Brand Experience.- Chapter5: Strategic Brand Management.- Chapter6: Funding Marketing.- Ch…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 117,33

Joseph H. Hancock, Patricia Mink Rath, Penny Gill, Richard Petrizzi
Marketing Fashion

Marketing Fashion: A Cross-Cultural Perspective, Second Edition is your comprehensive dive into marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven…

lieferbar in mind. 4 Wochen
Buch
Aktueller Preis: EUR 146,56

Ju Seong Lee
Informal Digital Learning of English

As globalization spreads, English has become a lingua franca. Emerging technologies (e.g., Artificial Intelligence) now make learning English more accessible, affordable, and tailored to each learner. Soc…

lieferbar ab 31.1.2026.
Buch
Aktueller Preis: EUR 27,78

Ju Seong Lee
Informal Digital Learning of English

As globalization spreads, English has become a lingua franca. Emerging technologies (e.g., Artificial Intelligence) now make learning English more accessible, affordable, and tailored to each learner. Soc…

lieferbar ab 31.1.2026.
Buch
Aktueller Preis: EUR 89,05

Johanna L Degen
The Shaping of the Parasocial Self

Palgrave Studies in Cyberpsychology

This book offers innovative and integrative psychological theorizing on the meaning of parasocial relationships, drawing on cutting-edge empirical insights and clinical observations.Uniquely, the book exp…

lieferbar ab 30.12.2025.
Buch
Aktueller Preis: EUR 45,50

Ying Zhang
Financial Social Media

Financial social media refers to platforms where users discuss and share information related to financial markets, investments, and economic trends where users exchange ideas, seek advice, and stay update…

Erscheint bald
Buch

Niels Niessen,
Resisting Big Tech

How does Google Maps reorient our city travels? How do matching algorithms affect how we seek love? And how does artificial "intelligence" prompt how we think? Engaging these and similar questio…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 38,51
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