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    Gary L. Frazier
    Marketing and Channel Management for Low Brand Equity Firms

    Management for Professionals

    This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing stra…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 106,66

    Tim P McMahon
    Martech Management

    Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers …

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 298,68

    Tim P. McMahon
    Martech Management

    Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers …

    lieferbar in mind. 4 Wochen
    Buch
    Aktueller Preis: EUR 64,61

    Kamilla Jones
    International Fashion Marketing

    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 69,34

    Kamilla Jones
    International Fashion Marketing

    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 104,56

    Philip Kotler, Waldemar Pfoertsch
    B2B Brand Management

    As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 39,83

    Manfred Bruhn, Maxim Saleschus, Karsten Hadwich
    Customer-Dominant Logic

    This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 85,33
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