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V. Kumar: International Marketing Research, Buch

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 113,79*
Mick Burri: Empfehlungsmarketing- Meister, Buch

Mick Burri
Empfehlungsmarketing- Meister

In einer Welt, in der traditionelle Werbung immer weniger Wirkung zeigt, erweist sich Empfehlungsmarketing als unverzichtbare Strategie für den nachhaltigen Geschäftserfolg. In "Empfehlungsmarketing-Meist…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 29,99*
Lamberto Zollo: Digital Transformation of SME Marketing Strategies, Buch

Lamberto Zollo, Riccardo Rialti
Digital Transformation of SME Marketing Strategies

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of an…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 159,30*
Gordon Glenister: Influencer Marketing Strategy, Buch

Gordon Glenister
Influencer Marketing Strategy

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.

sofort lieferbar
Buch
EUR 40,28*
: Ethical Approaches to Marketing, Buch

Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 107,42*
Edward Blackwell: Account-Based Marketing, Buch

Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

lieferbar ab 25.3.2025.
Buch
EUR 172,39*
Gordon Glenister: Influencer Marketing Strategy, Buch

Gordon Glenister
Influencer Marketing Strategy

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Infl…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 165,95*
Peter A. Kruse: AI-Powered Marketing, Buch

Peter A. Kruse
AI-Powered Marketing

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 29,99*
Jeff Fromm: Marketing to Millennials, Buch

Jeff Fromm, Christie Garton
Marketing to Millennials

Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

lieferbar innerhalb 2-3 Wochen
Buch
EUR 24,50*
Philip Kotler: Marketing 6.0, Buch

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 6.0

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a n…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 27,28*
Peter A. Kruse: AI-Powered Marketing, Buch

Peter A. Kruse
AI-Powered Marketing

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 36,99*
: Humanism in Marketing, Buch

Humanism in Marketing

Humanism in Business Series

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 193,45*
: Disruptions, Diversity, and Ethics in Marketing, Buch

Disruptions, Diversity, and Ethics in Marketing

Springer Proceedings in Business and Economics

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 54,75*
Rose Jia: Growth Marketing Strategy, Buch

Rose Jia
Growth Marketing Strategy

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

lieferbar ab 31.12.2024.
Buch
EUR 53,04*
Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University): Foundations of Business, Buch

Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University)
Foundations of Business

Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on t…

sofort lieferbar
Buch
EUR 60,66*
Maria A. Rodas: Globally-Minded Marketing, Buch

Maria A. Rodas, Carlos J. Torelli
Globally-Minded Marketing

This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities an…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 60,30*
Erin A. Snider: Marketing Democracy, Buch

Erin A. Snider
Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

lieferbar innerhalb 2-3 Wochen
Buch
EUR 57,34*
: Marketing and Sales Automation, Buch

Marketing and Sales Automation

Management for Professionals

This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what result…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 69,33*
Kian Bakhtiari: Marketing for Social Change, Buch

Kian Bakhtiari
Marketing for Social Change

Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.

sofort lieferbar
Buch
EUR 33,96*
Kian Bakhtiari: Marketing for Social Change, Buch

Kian Bakhtiari
Marketing for Social Change

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scru…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 144,60*
Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.