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Robert W Palmatier: Marketing, Buch

Robert W Palmatier, Andrew Crecelius
Marketing

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's fi…

lieferbar ab 6.3.2025.
Buch
EUR 262,06*
Gianluigi Guido: Godfather Marketing, Buch

Gianluigi Guido
Godfather Marketing

Palgrave Studies in Marketing, Organizations and Society

In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital need…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 136,55*
: Bewusster Südwesten, Buch

Bewusster Südwesten

Nachhaltige Kochkunst aus SWR4-Land Neue Ansätze zu einem bewussten und genussvollen Umgang mit Lebensmitteln - Saisonal gewachsen, regional bezogen und nachhaltig erzeugt: So kocht Baden-Württemberg heu…

sofort lieferbar
Buch
EUR 12,99*
Simon Kingsnorth: Marketing in Web 3.0, Buch

Simon Kingsnorth
Marketing in Web 3.0

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industr…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 139,30*
Malcolm McDonald: Marketing Plans, Buch

Malcolm McDonald, Hugh Wilson, Dave Chaffey
Marketing Plans

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 51,34*
Bernd W. Wirtz: Multichannel Marketing, Buch

Bernd W. Wirtz
Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 128,00*
Thomas Kaiser: Studierendenmarketing und Hochschulbranding, Buch

Thomas Kaiser
Studierendenmarketing und Hochschulbranding

Dieses Buch zeigt, mit welchen Methoden, Strategien und Maßnahmen Hochschulen nachhaltig und effizient Studierende gewinnen. Alle Möglichkeiten entlang der Student Journey werden detailliert beleuchtet: P…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 59,99*
Marco Pichierri: Nostalgia Marketing, Buch

Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 51,19*
Kevin Mellet: Marketing, Buch

Kevin Mellet
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives.  But what exactly is marketing and how did it come to assume such importance?…

lieferbar ab 28.3.2025.
Buch
EUR 25,13*
: Bringing the Soul Back to Marketing, Buch

Bringing the Soul Back to Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

The soul centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its soul . This volume focuses on preserving the soul of marketing …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 197,13*
Kevin Mellet: Marketing, Buch

Kevin Mellet
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives.  But what exactly is marketing and how did it come to assume such importance?…

lieferbar ab 28.3.2025.
Buch
EUR 76,56*
Kelly Cutler: Search Marketing, Buch

Kelly Cutler
Search Marketing

Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organ…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 181,22*
Philip Kotler: Transformative Marketing, Buch

Philip Kotler, V. Kumar
Transformative Marketing

Palgrave Executive Essentials

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge techn…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 39,83*
Philip Kotler: Entrepreneurial Marketing 2, Buch

Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, H…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 28,91*
Kevin Keller: Marketing Management, Buch

Kevin Keller, Mairead Brady, Malcolm Goodman, Philip Kotler
Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of…

lieferbar in mind. 4 Wochen
Buch
EUR 113,03*
Randy Wootton: Moment Marketing, Buch

Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

lieferbar ab 13.1.2025.
Buch
EUR 27,41*
: Contemporary Trends in Marketing, Buch

Contemporary Trends in Marketing

Palgrave Studies in Marketing, Organizations and Society

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 159,30*
Simon Kingsnorth: Marketing in Web 3.0, Buch

Simon Kingsnorth
Marketing in Web 3.0

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 44,84*
Carolyn Strong: Small Enterprise Marketing, Buch

Carolyn Strong
Small Enterprise Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

sofort lieferbar
Buch
EUR 39,84*
: People, Culture & Communication, Buch

People, Culture & Communication

Haufe Fachbuch

Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen - mei…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 89,99*
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