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Shiv Singh
Marketing with AI for Dummies

Boost your output with AIIt's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. Th…

lieferbar innerhalb 1-2 Wochen

Buch

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a…

lieferbar innerhalb 2-3 Wochen

Buch

Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

lieferbar innerhalb 2-3 Wochen

Buch

John Westwood
How to Write a Marketing Plan

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

lieferbar innerhalb 1-2 Wochen

Buch

Augusto José Márquez Pereira
Digital marketing strategies in social networks

In the field of business research, this book shows an important study in which digital marketing strategies in social networks are proposed to improve customer acquisition and loyalty from the private cor…

lieferbar innerhalb 2-3 Wochen

Buch

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen

Buch

Maria Johnsen
AI in Digital Marketing

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, a…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

lieferbar innerhalb 2-3 Wochen

Buch

Multidisciplinary Approaches to Contemporary Marketing

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate socia…

lieferbar innerhalb 2-3 Wochen

Buch

Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.

lieferbar ab 1.8.2025.

Buch

Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 10.7.2025.

Buch

Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 10.7.2025.

Buch

Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplaceMarketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd a…

lieferbar in mind. 4 Wochen

Buch

Nitin Kartik
Product Marketing Wisdom

Dive into Product Marketing Wisdom, the Amazon bestseller and ultimate handbook for aspiring and seasoned Product Marketers alike. Learn from 100+ thought leaders as they share strategies that drive succe…

lieferbar innerhalb 1-2 Wochen

Buch

Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen

Buch

Azhar Ul Haque Sario
Basic Marketing Course

Dive into the future of marketing with "Basic Marketing Course: University Textbook"!This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform.…

lieferbar innerhalb 2-3 Wochen

Buch

Arne Nygaard
Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

lieferbar innerhalb 2-3 Wochen

Buch

Tourism Agility in Times of Crisis and Uncertainty 2

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these u…

lieferbar ab 29.7.2025.

Buch

Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar in mind. 4 Wochen

Buch

Peter E Rossi, Greg M Allenby, Sanjog Misra
Bayesian Statistics and Marketing

Fine-tune your marketing research with this cutting-edge statistical toolkitBayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and…

lieferbar innerhalb 1-2 Wochen

Buch

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