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Kian Bakhtiari: Marketing for Social Change, Buch

Kian Bakhtiari
Marketing for Social Change

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scru…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 144,60*
Manfred Bruhn: Customer-Dominant Logic, Buch

Manfred Bruhn, Karsten Hadwich, Maxim Saleschus
Customer-Dominant Logic

Dieses Buches liefert einen strukturierten Überblick über die Customer-Dominant Logic und formuliert fundamentale Prinzipien, die die Basis für eine Neuausrichtung der kundenorientierten Unternehmensführu…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 69,99*
Seth Godin: This is Marketing, Buch

Seth Godin
This is Marketing

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Mark…

sofort lieferbar
Buch
EUR 17,55*
Sarah Montano: Retail Marketing, Buch

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

lieferbar ab 3.3.2025.
Buch
EUR 50,46*
Shiv Singh: Marketing with AI for Dummies, Buch

Shiv Singh
Marketing with AI for Dummies

Boost your output with AI It's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. T…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 31,40*
Caroline Florence: Data Storytelling in Marketing, Buch

Caroline Florence
Data Storytelling in Marketing

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understa…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 167,47*
: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management, Buch

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

University of Tehran Science and Humanities Series

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 128,00*
Ezlika M. Ghazali: Consumers, Society and Marketing, Buch

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

CSR, Sustainability, Ethics & Governance

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 131,42*
Ursula A. Kelly: Marketing Place, Buch

Ursula A. Kelly
Marketing Place

Marketing Place provides a framework for an analysis of the politics of cultural practices and their relationship to the broader social forces which shape our lives.

lieferbar in mind. 4 Wochen
Buch
EUR 22,34*
Ursula A. Kelly: Marketing Place, Buch

Ursula A. Kelly
Marketing Place

"David Nock looks at the theories of prominant sociologists and presents a thoroughly grounded discussion of how this unique brand of sociology has been socially constructed. It is a pleasant, interesting…

lieferbar in mind. 4 Wochen
Buch
EUR 25,00*
Caroline Florence: Data Storytelling in Marketing, Buch

Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 53,04*
Arto Lindblom: Sensory Marketing in Retail, Buch

Arto Lindblom
Sensory Marketing in Retail

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choi…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 56,89*
: Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing, Buch

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectua…

sofort lieferbar
Buch
EUR 251,89*
Perry Payne: SofaTalk24 - Das offizielle Buch zum Talk / Schreibratgeber, Marketingtipps, Brancheninfos und Talkrunden mit Insidern, Buch

Perry Payne
SofaTalk24 - Das offizielle Buch zum Talk / Schreibratgeber, Marketingtipps, Brancheninfos und Talkrunden mit Insidern

2024 -Band 1

Unentbehrliche Schreibtipps für ein optimales Manuskript, interessante Fakten und Interviews mit Brancheninsidern bilden die Essenz aus den Recherchen von SofaTalk24. Der Inhalt des Bandes ist übersichtl…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 19,90*
Mirko Herrmann: Klarheit. Wachstum. Storypower, Buch

Mirko Herrmann
Klarheit. Wachstum. Storypower

Hand aufs Herz. Welchen Stellenwert hat Marketing in deinem Unternehmen? Häufig haben andere Aufgaben wie Vertrieb oder die Produktentwicklung deutlich mehr Aufmerksamkeit. Das Ergebnis? Unter Beratern un…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 22,90*
: The Palgrave Handbook of Interactive Marketing, Buch,Buch

The Palgrave Handbook of Interactive Marketing

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer …

lieferbar innerhalb 2-3 Wochen
2 Bücher
EUR 250,35*
Michelle Carvill: Can Marketing Save the Planet?, Buch

Michelle Carvill, Gemma Butler
Can Marketing Save the Planet?

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fa…

lieferbar in mind. 4 Wochen
Buch
EUR 38,88*
Youcheng Wang: Tourism Destination Marketing, Buch

Youcheng Wang
Tourism Destination Marketing

Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of t…

Erscheint bald
Buch
Duke Ellington & John Coltrane: Duke Ellington & John Coltrane (remastered) (180g) (Limited Edition) (1 Bonustrack), LP

Duke Ellington & John Coltrane
Duke Ellington & John Coltrane (remastered) (180g) (Limited Edition) (1 Bonustrack)

Zwei großen Namen auf dem Cover einer LP waren schon im Jahr 1962 eine verkaufsfördernde Idee und so ließ man den Pianisten Duke Ellington zum eigentlichen John Coltrane Quartett stoßen. Es wurden vornehm…

lieferbar innerhalb einer Woche
LP
 
EUR 19,99*
: Fashion Marketing in Emerging Economies Volume I, Buch

Fashion Marketing in Emerging Economies Volume I

Palgrave Studies of Marketing in Emerging Economies

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 182,07*
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