Marketing-Orientation – Bücher, CDs, LPs und mehr, Seite 7

Alexander Beugholt

In 8 Wochen zum eigenen Buch

"In 8 Wochen zum eigenen Buch" - Der Business-Roman, mit dem Sie Ihren Expertenstatus stärken Christian Lessingfeld, Inhaber einer mittelständischen Agentur, steht vor der größten Herausforderun…

Kevin Mellet,

Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

B.R.E.T.O.N.S

B.R.E.T.O.N.S

Marketing in the Metaverse

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of …

Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo

Digital Marketing

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick i…

Greg Kihlstrom

Agile Marketing

Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Ad…

Alan Wilson

Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

Erik Balzer

Erfolgsfaktoren im Dorfmarketing

Dörfliche Gemeinschaften stehen heute vor großen Herausforderungen und die Zeiten landwirtschaftlich geprägter Idylle sind vielerorts längst vorbei. Im Schatten von Großstädten oftmals als "Schlafdör…

Denise Gründel

Künstliche Intelligenz in der Marketingabteilung

Das Buch untersucht den aktuellen Einsatz künstlicher Intelligenz in Marketingabteilungen. Basierend auf einem entwickelten Prozessmodell und einer quantitativen Befragung von Fachexpert*innen werden Nutz…

Silvia Ettl-Huber

Strategisches Storytelling

Dieses Buch bietet eine systematische und praxisorientierte Einführung in das Storytelling für Marketing, Kommunikationsmanagement und Employer Branding. Es erklärt die grundlegenden Begriffe, zeigt auf, …

Max Mika

High-Ticket-Kunden mit System

Leads generieren - einfach und planbar! Wie Kundenakquise zukünftig kein Zeitfresser mehr ist:Auch wenn das Angebot deines Unternehmens bereits erfolgreich vermarktet wird, ist es dennoch ratsam, auf eine…

Thomas Köhne

Insurance Marketing

This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to …

Frank-Martin Belz, Ken Peattie, Naz Onel

Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…

Anthony Tasgal

The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

Ergün Kalayci

Wedding marketing as ethnically specific event marketing

Introduction Section.- Theoretical Section.- Empirical Section.- Design Section.- Conclusion Section.- Appendices.

Udi Ledergor

Courageous Marketing

Take the Boring Out of B2B MarketingCourageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). …

The Impact of Marketing Strategies on Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

Jens Nordfält, Carl-Philip Ahlbom

Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

Manfred Bruhn

Principles of Marketing

Marketing Planning.- Strategic Marketing.- Marketing Research.- Product and Pricing Policy.- Communication and Sales Policy.- Marketing Organization.- Marketing Controlling.