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Shiv Singh: Marketing with AI for Dummies, Buch

Shiv Singh
Marketing with AI for Dummies

Boost your output with AI It's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. T…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 30,40*
Caroline Florence: Data Storytelling in Marketing, Buch

Caroline Florence
Data Storytelling in Marketing

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understa…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 167,47*
Sarah Montano: Retail Marketing, Buch

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

lieferbar ab 3.3.2025.
Buch
EUR 50,46*
: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management, Buch

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

University of Tehran Science and Humanities Series

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 128,00*
Payam Akbar: Konsumentenverhalten, Buch

Payam Akbar, Stefan Hoffmann
Konsumentenverhalten

Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen Frage nach, ob und auf welche Weise uns Werbung im Kaufentscheidungsprozess nachhaltig bee…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 49,99*
Ezlika M. Ghazali: Consumers, Society and Marketing, Buch

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

CSR, Sustainability, Ethics & Governance

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 131,42*
Ursula A. Kelly: Marketing Place, Buch

Ursula A. Kelly
Marketing Place

Marketing Place provides a framework for an analysis of the politics of cultural practices and their relationship to the broader social forces which shape our lives.

lieferbar in mind. 4 Wochen
Buch
EUR 22,34*
Ursula A. Kelly: Marketing Place, Buch

Ursula A. Kelly
Marketing Place

"David Nock looks at the theories of prominant sociologists and presents a thoroughly grounded discussion of how this unique brand of sociology has been socially constructed. It is a pleasant, interesting…

lieferbar in mind. 4 Wochen
Buch
EUR 25,00*
Arto Lindblom: Sensory Marketing in Retail, Buch

Arto Lindblom
Sensory Marketing in Retail

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choi…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 56,89*
Caroline Florence: Data Storytelling in Marketing, Buch

Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 53,04*
: Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing, Buch

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectua…

sofort lieferbar
Buch
EUR 251,89*
Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University): Foundations of Business, Buch

Andrew Gillespie (Head of Business and Marketing Director, Head of Business and Marketing Director, Oxford Brookes University)
Foundations of Business

Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on t…

sofort lieferbar
Buch
EUR 60,15*
Perry Payne: SofaTalk24 - Das offizielle Buch zum Talk / Schreibratgeber, Marketingtipps, Brancheninfos und Talkrunden mit Insidern, Buch

Perry Payne
SofaTalk24 - Das offizielle Buch zum Talk / Schreibratgeber, Marketingtipps, Brancheninfos und Talkrunden mit Insidern

2024 -Band 1

Unentbehrliche Schreibtipps für ein optimales Manuskript, interessante Fakten und Interviews mit Brancheninsidern bilden die Essenz aus den Recherchen von SofaTalk24. Der Inhalt des Bandes ist übersichtl…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 19,90*
: The Palgrave Handbook of Interactive Marketing, Buch,Buch

The Palgrave Handbook of Interactive Marketing

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer …

lieferbar innerhalb 2-3 Wochen
2 Bücher
EUR 250,35*
Mirko Herrmann: Klarheit. Wachstum. Storypower, Buch

Mirko Herrmann
Klarheit. Wachstum. Storypower

Hand aufs Herz. Welchen Stellenwert hat Marketing in deinem Unternehmen? Häufig haben andere Aufgaben wie Vertrieb oder die Produktentwicklung deutlich mehr Aufmerksamkeit. Das Ergebnis? Unter Beratern un…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 22,90*
Michelle Carvill: Can Marketing Save the Planet?, Buch

Michelle Carvill, Gemma Butler
Can Marketing Save the Planet?

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fa…

lieferbar in mind. 4 Wochen
Buch
EUR 38,88*
Youcheng Wang: Tourism Destination Marketing, Buch

Youcheng Wang
Tourism Destination Marketing

Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of t…

Erscheint bald
Buch
: Fashion Marketing in Emerging Economies Volume I, Buch

Fashion Marketing in Emerging Economies Volume I

Palgrave Studies of Marketing in Emerging Economies

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 182,07*
: Advances in Digital Marketing and eCommerce, Buch

Advances in Digital Marketing and eCommerce

Springer Proceedings in Business and Economics

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 219,03*
: Fashion Marketing in Emerging Economies Volume II, Buch

Fashion Marketing in Emerging Economies Volume II

Palgrave Studies of Marketing in Emerging Economies

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is grow…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 182,07*
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