Marketing-Instrumente – Bücher, CDs, LPs und mehr, Seite 8

Udi Ledergor
Courageous Marketing

Take the Boring Out of B2B MarketingCourageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). …

lieferbar innerhalb 2-3 Wochen

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Matthias Buntrock, Thomas Kreuzer, Wolfgang Kroeber
Sozialmarketing

Marketing gewinnt auch im Sozialwesen an Bedeutung, allerdings steht hier nicht die Kundenzentrierung im Vordergrund. Analysiert werden vielmehr die jeweiligen Anspruchsgruppen: Leistungsempfangende und -…

sofort lieferbar

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Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

Erscheint bald

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel?Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manager…

lieferbar ab 27.1.2026.

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Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

lieferbar innerhalb 2-3 Wochen

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is the textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - while …

lieferbar ab 31.3.2026.

Buch

Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar ab 31.12.2025.

Buch

Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar ab 31.12.2025.

Buch

Silke Lennerts, Torsten Tomczak, Alfred Kuß
Käuferverhalten

Grundwissen der Ökonomik

1 Einführung 1 1.1 Entwicklung und Kennzeichnung der Käuferverhaltensforschung 1 1.2 Käuferverhalten und Marketing 14 2 Individuelle Ausgangsbedingungen des Kaufverhaltens 19 2.1 Überblick 19 2.2 Wissen v…

lieferbar ab 13.4.2026.

Buch

Klaus Solberg Söilen
Digital Marketing

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

lieferbar innerhalb 2-3 Wochen

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Andrew Corcoran
Introduction to Marketing

This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contexts in which they operate. Considering how the organisation must deal clearly with th…

lieferbar ab 30.4.2026.

Buch

Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

lieferbar ab 30.4.2026.

Buch

Marketing in the Metaverse

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of …

lieferbar ab 20.1.2026.

Buch

Tourism Agility in Times of Crisis and Uncertainty 2

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these u…

lieferbar innerhalb 1-2 Wochen

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Veronica Romney
Identity Marketing

Buyers are smart.They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.To survive and thrive in the new era of calculated spending, you must be able to help …

lieferbar innerhalb 2-3 Wochen

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Mark Palmer
The Work Smarter Guide to Marketing

'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hust…

lieferbar in mind. 4 Wochen

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Roman Kmenta
Upselling, Cross-Selling-Zusatzverkauf

Mehr Umsatz - ohne mühsame NeukundenakquiseWissen Sie, wie viel ungenutztes Potenzial in Ihren bestehenden Kundenbeziehungen schlummert? Cross-Selling und Zusatzverkäufe werden oft vernachlässigt - und da…

lieferbar innerhalb 2-3 Wochen

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Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

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